Introducing the New CEO of Twitter: Linda Yaccarino
Linda Yaccarino Takes the Helm at Twitter
In a significant shakeup at Twitter, Linda Yaccarino has been appointed as the new CEO, effective in six weeks. Yaccarino, a veteran media executive, is stepping into the role following a distinguished career at NBCUniversal.
As the Chair of Global Advertising and Partnerships at NBCUniversal, Yaccarino oversaw a department of over 2,000 employees responsible for generating more than $100 billion in ad sales. She played a pivotal role in launching and driving NBCUniversal’s streaming service Peacock, positioning the company competitively against tech giants like Meta and Google. Her leadership involved bold restructurings and cross-platform innovations, making her a highly respected figure in advertising and media.
Before her rise to the top at NBCUniversal, Yaccarino began her media career early, climbing the ranks from an intern level to executive roles over more than a decade. She orchestrated high-stakes advertising deals, such as those around the reboot of "Late Night with Conan O'Brien," showcasing her creative and corporate acumen.
In addition to her corporate achievements, Yaccarino held influential advisory positions, including an appointment by President Trump to the President’s Council on Sports, Fitness, and Nutrition in 2018 and chairing the Ad Council’s board in 2021. She facilitated major public campaigns, including a global COVID-19 vaccination awareness effort involving Pope Francis.
Yaccarino’s educational background includes a Bachelor of Arts degree from Pennsylvania State University, focusing on liberal arts and telecommunications, which grounded her communication skills and strategic thinking crucial for her later career. Her expertise in advertising and strategic partnerships has earned her multiple recognitions, including being named one of Forbes’ Most Powerful Women in Business and Advertising Age’s Media Maven.
Elon Musk, the current CEO of Twitter, announced the new CEO's appointment via a tweet. With the transition, Musk will oversee product, software, and system operations at Twitter in his new roles as executive chair and chief technology officer. The identity of the new CEO remains undisclosed at this time.
This change at the helm of Twitter marks an exciting new chapter for the social media platform, as Yaccarino brings her wealth of experience and strategic vision to drive the company forward.
[1] NBCUniversal Press Release
[2] Twitter Announcement Tweet
[3] Pennsylvania State University Alumni Profile
[4] Forbes Most Powerful Women in Business [5] Advertising Age Media Maven
- Embracing her extensive background in finance, business, and technology, Linda Yaccarino is poised to use her strategic vision to steer Twitter forward, focusing on strengthening the company's advertising and partnerships strategies, as hinted by her role as the Chair of Global Advertising and Partnerships at NBCUniversal.
- As a respected figure in the general-news and media industries, Yaccarino's appointment as the new CEO of Twitter aligns with the continued evolution of the social media platform, drawing comparisons with tech giants like Meta and Google, given her key role in launching Peacock, NBCUniversal's streaming service.
