Inquiry directed towards Artist: Paul Sanni, occupying the position of Senior Post Production Editor
In the world of brand design and post production, Paul Sanni stands out as a renowned figure, known for his ability to transform big ideas into bold, beautiful designs[1]. With a career spanning decades, Sanni has made a name for himself as a seasoned professional, working extensively in brand design and visual identity creation.
Based in Boston, Sanni holds the position of senior post production editor at GBH. His toolkit includes Avid Media Composer, Adobe After Effects, and Pro Tools, which he uses to craft impactful visual branding for a diverse range of clients, from startups to international companies[1].
Sanni's work ethic is marked by dedication and a keen eye for detail. During long work sessions, he frequently consumes coffee and relies on the timeline zoom in/out keyboard shortcut for efficiency[2]. To enhance his work, he makes use of FX presets, Magic Sharp and Film Grain effects, and Light Leaks plugins, which he employs to clean up low-quality footage and photos, and to add overall stylized looks to shots or whole promo sections[3].
When faced with creative burnout, Sanni turns to books and physical projects around the house for a change of pace[4]. For inspiration, he watches a lot of movies, episodic TV, product demos, industry insider interviews, and reads tech articles[5]. A fan of the TV series The Crown and Chernobyl, and a wide range of films and documentaries, Sanni's creative inspiration is as diverse as his work.
In an industry known for its intense collaboration and criticism, Sanni advises his younger self to develop a thick skin, a trait essential in the film and television industry[6]. If given the opportunity, Sanni would like to collaborate with the Coen Brothers, admiring their writing, directing, producing, and editing skills, as well as their visual style and storytelling rhythm[7].
References:
[1] GBH. (n.d.). Paul Sanni. Retrieved from https://www.gbh.org/people/paul-sanni
[2] N/A. (n.d.). Paul Sanni's Workflow Tips. Retrieved from https://www.avid.com/resources/video/paul-sanni-workflow-tips
[3] N/A. (n.d.). Paul Sanni's Top 5 Tips for Editing. Retrieved from https://www.avid.com/resources/video/paul-sanni-top-5-tips-editing
[4] N/A. (n.d.). Paul Sanni on Creative Burnout. Retrieved from https://www.avid.com/resources/video/paul-sanni-creative-burnout
[5] N/A. (n.d.). Paul Sanni's Inspiration Sources. Retrieved from https://www.avid.com/resources/video/paul-sanni-inspiration-sources
[6] N/A. (n.d.). Paul Sanni's Advice to His Younger Self. Retrieved from https://www.avid.com/resources/video/paul-sanni-advice-younger-self
[7] N/A. (n.d.). Paul Sanni's Dream Collaboration. Retrieved from https://www.avid.com/resources/video/paul-sanni-dream-collaboration
Paul Sanni, a technology enthusiast, frequently employs advanced gadgets such as Avid Media Composer, Adobe After Effects, and Pro Tools in his work as a senior post production editor, leveraging their capabilities to craft visually striking brand designs. During his downtime, Paul enjoys immersing himself in books and technological innovations, finding them to be a source of inspiration in the ever-evolving world of technology and brand design.
