Catching Up with Galina Navazova: Navigating the Future of Print Media
Information Politics Department Head Discusses Print Press Future in Kuban Region
Get ready to dive into the world of media and communications like never before as Galina Navazova, an esteemed expert, discusses the changes ahead for print media. In an exclusive interview with Radio Krasnodar, Navazova lays out her insights on the evolving landscape of regional media.
What's in store for print media? Navazova predicts that newspapers and magazines will have to find new ways to win over the digital generations—and she's got a game plan.
- "I'm 100% convinced that traditional media, particularly print, will lose their subscription audience. They won't vanish entirely, but the mail-delivered subscription audience will be a thing of the past in five years," she shares candidly.
But there's no crying over spilled ink here. Navazova believes that print media can adapt, thrive, and even flourish in the digital age. To stay competitive, classic publications will have to embrace the digital world.
"We're all headed digital, we're already there. The consumption of digital information will only grow because it's so convenient," Navazova tells us.
Navazova recognizes that her vision moves far beyond the simple migration of print media to the digital realm. Rather, she envisions successful media outlets adopting hybrid models that effectively integrate print with digital, taking advantage of the strengths of each.
Curious about Navazova's thoughts on the print media's future state? Here are some key highlights to chew on:
- Print media evolution rather than extinction
- Navazova maintains that print media must embrace innovation and evolve to meet new demands. It can leverage qualities that digital sometimes lacks, such as tactility, credibility, and a more immersive, curated experience.
- Hybrid models that blend print and digital
- Successful media outlets will combine print and digital platforms, creating hybrid models that harness the real-time updating and interactivity of digital, while offering the depth and trustworthiness of print.
- Print customization and personalization
- Navazova emphasizes the role of technology in allowing print media to present a more tailored experience. Variable printing and AI-driven content curation can enable personalized print media based on individual preferences or interests.
- Sustainable practices in print production
- Navazova stresses the importance of incorporating eco-friendly materials and processes in print media production to maintain alignment with environmental values held by modern audiences.
- Print as a luxurious, valuable experience
- She predicts that print media will move toward becoming a premium product focused on design, craftsmanship, and exclusive content, providing a tangible, collectible alternative in an increasingly saturated digital landscape.
- Print and technology convergence
- Navazova sees print media incorporating augmented reality (AR) and QR codes to create a seamless connection between the physical and digital worlds, enhancing user engagement with multi-media content related to print materials.
Galina Navazova encapsulates the way forward for print media in a simple yet powerful observation: "Media has to adapt to new audience demands, and that's exactly what's going to happen." So, roll up those sleeves and get ready, because it's time for print media to evolutionize!
In the digital age, print media must evolve to remain competitive by adopting hybrid models that combine the strengths of both print and digital mediums, leveraging technology for personalization and sustainability.
Embracing innovation, print media outlets can present a more immersive, curated experience, incorporate augmented reality, and offer a luxurious, collectible alternative to the saturated digital landscape.
