Infolinks Appoints Kevin McElroy as New Chief Revenue Officer
Infolinks Media, a leading premium direct advertising marketplace, has appointed Kevin McElroy as its new Chief Revenue Officer (CRO). McElroy brings over two decades of experience in advertising and technology, most recently serving at Illuma Technology.
McElroy joins Infolinks from Illuma Technology, where he expanded privacy-friendly, cookie-free targeting solutions into the U.S. market as Chief Revenue Officer. Prior to this, he drove commercial growth and agency adoption of contextual targeting at scale as Senior Vice President at Grapeshot.
Before these roles, McElroy served as CRO at Outbrain. In his new position at Infolinks, he will oversee the global revenue strategy, leading sales, partnerships, and client success efforts. His primary focus will be on expanding direct agency and advertiser partnerships, further cementing Infolinks' position as a trusted leader in premium programmatic media.
Infolinks' CEO, Bob Regular, welcomed McElroy's appointment, stating it's a perfect fit for the company's proprietary offering and an ideal addition to the leadership team. With its AI-driven Smart Algorithm and exclusive network of 25,000+ premium publishing partners, Infolinks ensures advertisers consistently outperform their brand and performance goals across display, video, and CTV. McElroy's extensive experience and expertise make him a valuable asset in driving Infolinks' continued success.
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