Indiegogo, the trailblazer in crowdfunding, has been acquired by Gamefound, a substantial move in the industry.
Gamefound, a popular tabletop crowdfunding platform, has made a significant move by acquiring Indiegogo, a long-established crowdfunding site with 17 years of experience and 38 million members. This merger aims to revolutionize the crowdfunding landscape by combining the strengths of both platforms and improving tools and terms for backers and creators.
A Powerful Combination
The acquisition unites Indiegogo's vast global community and diverse creative projects with Gamefound's advanced crowdfunding technology. This union promises to create a more powerful, efficient, and creator-friendly platform.
Gamefound's CEO, Marcin Świerkot, is proud of the focus and discipline shown by his tech team, who work extremely hard and ship new features every 2 weeks. Indiegogo's CEO, Julie dePontbriand, shares the same sentiment, with their tech team shipping new features every 2 weeks as well.
Broader Reach and Discoverability
With Indiegogo's extensive member base and history of raising nearly $3 billion in funding, Gamefound now has a vast audience that extends beyond tabletop gaming, including tech, film, design, and arts projects. Gamefound campaigns will be discoverable on Indiegogo, increasing exposure for tabletop creators while maintaining their specialized experience on Gamefound.
Improved Technology and User Experience
By powering Indiegogo with Gamefound's state-of-the-art platform, backers and creators across all categories will gain access to enhanced tools. These include multilingual support, instant payments, and advanced pledge management, improving transparency, convenience, and engagement.
Streamlined User Logistics
Backers will be able to use either Indiegogo or Gamefound credentials to log in, simplifying the user experience across both platforms.
More Creator-Friendly Terms
Indiegogo will adopt Gamefound's flat 5% fee, which is typically lower and more predictable than other platforms' percentage fees. This change means creators will retain a larger share of their funds raised, enhancing the platform’s attractiveness for projects.
A Competitive Challenge to Kickstarter
This acquisition boosts Gamefound's position as a serious competitor to Kickstarter, especially in tabletop gaming, by combining technology, community size, and category breadth to challenge Kickstarter’s dominance.
In summary, the acquisition marks a new era aiming to make crowdfunding more innovative, transparent, scalable, and supportive of creators, while also offering backers a better, more seamless experience across diverse project categories.
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