India's "Mission GoBoult": An in-depth look at Varun Gupta's ₹800-crore Indian manufacturing overhaul
After rebranding to GOBOULT in 2025, the Indian home-grown audio and wearables company has unveiled a strategic plan focused on premiumization, aggressive retail expansion, technological innovation, and global growth. The company aims to reach ₹1,000 crore in revenue in FY26, up from ₹800 crore in FY25, by moving up the value chain to products with an average selling price above ₹2,000.
Premium Product Focus
GOBOULT is investing ₹25 crore in R&D to build AI-first hardware and software across premium wearables, fashion-forward audio devices, and personal tech gadgets, emphasizing design-led innovation suited for young, trend-conscious consumers.
Retail Expansion
The company plans to increase its physical retail presence tenfold, scaling from 3,000 to over 30,000 stores across India within 18 months to boost market penetration.
Global Market Push
GOBOULT aims for international expansion, targeting key markets including the US and four continents by 2030 to establish itself as a global Indian tech brand.
Brand and Identity Rebuild
Their new name and logo incorporate symbolism of inner strength, innovation (screwhead), and forward momentum (arrow), signaling a renewal in pace, ambition, and operational mindset aligned with next-generation consumers.
IPO Readiness and Long-Term Vision
The strategic overhaul is designed to position GOBOULT for IPO readiness and establish sustainable leadership in wearable technology, audio innovation, and personal tech gear on the global stage.
A Profitable, Bootstrapped Model
GOBOULT's profitable, bootstrapped model enables sustainable growth in contrast to competitors who are bleeding money and burning cash to chase volumes. The company employs over 500 people in its own Delhi facility and works with three local contract manufacturers. More than 99% of the stock that GOBOULT produces or sells is made in India.
Dominating the Market
The audio-wearables sector is dominated by domestic players, with GOBOULT controlling over 70% of market share. Chinese brands hold 15-20% of the market share, while Western incumbents have under 8%.
Founded by Varun Gupta
GOBOULT was founded in 2017 and initially sold products exclusively on Myntra. Varun Gupta, the co-founder and CEO of GOBOULT, encourages a youthful, cooler, sexier, aspirational approach to building credibility and legacy in the Make in India movement. He advises young Indian entrepreneurs to embrace change, focus on unit economics, and build a product differentiator.
Make in India and Beyond
GOBOULT has ventured into Make in India since 2022, aiming to join the league of publicly traded consumer-tech champions. Their aspirational intent signals that "Indian companies can make great products" with global appeal. The company will invest ₹25 crore in local R&D this year, focusing on design-first innovation, AI-first products, app development, and core audio features.
GOBOULT's new identity and bold design language are destined for higher-end horizons. The company aims to kindle aspiration and "nudge into the aspirations of consumers" with its fresh identity and ambitious growth strategy. Overall, GOBOULT’s growth strategy blends a premium product push, a retail blitz for omnichannel presence, deep technology investment, and international market ambitions to accelerate growth and create a bold Indian tech brand for the future.
[1] The Economic Times, "GOBOULT unveils strategic overhaul, aims for IPO readiness and global growth", August 4, 2025. [2] The Hindu BusinessLine, "GOBOULT rebrands to GOBOULT, aims for ₹1,000 crore revenue in FY26", August 4, 2025. [3] Mint, "GOBOULT invests ₹25 crore in R&D, focuses on premium product push", August 5, 2025. [4] Financial Express, "GOBOULT plans global expansion, IPO readiness, and entry into Southeast Asia and the Middle East", August 6, 2025. [5] LiveMint, "GOBOULT's new name, logo, and identity signify renewal, ambition, and operational mindset", August 7, 2025.
- GOBOULT is anticipated to enter key international markets such as the US and four continents by 2030, aiming to establish itself as a global Indian tech brand, demonstrating its focus on technological innovation and global growth.
- With its strategic plan, GOBOULT aims to move up the value chain by investing in R&D to create premium wearables, fashion-forward audio devices, and personal tech gadgets, catering to the demands of young, modern consumers.
- By focusing on design-led innovation and expanding its retail presence tenfold, GOBOULT seeks to strengthen its market penetration in India, solidifying its position as a dominating force in the audio-wearables sector, particularly against competitors from China and the West.
