In Finland, Advanced Technology Group (ATG) has appointed two new Executives through a partnership venture.

In Finland, Advanced Technology Group (ATG) has appointed two new Executives through a partnership venture.

In an exciting development for the Finnish gambling industry, Hippos ATG Oy, a joint venture between Suomen Hippos and Swedish gaming operator ATG, has appointed its first two senior executives. These appointments mark a significant step forward as Hippos ATG Oy prepares to enter Finland's evolving gambling market.

Joonas Saha and Antti Koivula have taken on crucial roles within the company. Saha, with his extensive experience in media and telecommunications and a sports background as an ice hockey referee, serves as the Chief Commercial Officer. His responsibilities include shaping the commercial strategy and driving the growth of the business, leveraging his diverse industry experience.

Antti Koivula, on the other hand, brings deep expertise in Finnish gaming licensing, compliance, and regulatory matters. As the Chief Compliance Officer, he will lead efforts to ensure Hippos ATG Oy's operations align with regulatory standards and uphold values like transparency and responsibility.

Mikael Bäcke, the CEO of Hippos ATG Oy, expressed satisfaction with the appointments of Saha and Koivula, stating that their expertise will be invaluable as the company aims to establish itself as a significant player in the liberalizing Finnish market before the 2027 regulated sector launch.

Based in Finland, Hippos ATG Oy is entering the country's gambling market with a clear goal: to make a significant impact. The operator is aiming to position itself as a key player in the re-regulated online sports betting and horse racing sector, starting in January 2027.

With these key appointments, Hippos ATG Oy now has three permanent staff members. The appointments of Saha and Koivula strengthen the leadership of Hippos ATG Oy as it gears up to compete in Finland's regulated iGaming and sports betting market.

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