Impressive Display of Digital Games by R. Franco at ICE 2024
R. Franco Digital Shines at ICE London 2024
R. Franco Digital, the digital division of the Spanish gaming giant, made a strong impression at ICE London 2024, showcasing its commitment to innovation, expansion, and localised content.
The company's stand at the ExCeL London show was a hub of activity, with attendees examining R. Franco Digital's IRIS 4.0 platform, a next-generation technology designed to enhance player experience and operational efficiency. The platform, known for its versatile and highly stable technology, simplifies the integration of player management, payment gateway administration, promotions, game configuration, and responsible gaming tools for operators.
R. Franco Digital's creative games portfolio, including recent additions like Zeus Stairway and Link i Lin, received significant interest. Zeus Stairway, an ancient Greece-inspired title, features two bonus games, while Link i Lin is a China-themed slot.
The event marked the last show in London before R. Franco Group moves to Barcelona next year. Javier Sacristán, International Business Director of R. Franco Digital, expressed satisfaction with the positive reaction from visitors to their stand.
R. Franco deepened its market penetration, particularly in Spanish-speaking markets, through partnerships like the one with SkillOnNet. This partnership enabled broader distribution of R. Franco's portfolio, including in Spain and Latin America.
At ICE London 2024, R. Franco promoted new slot titles such as Book of Beer, Santa Fe Respin, and Pajares—a slot themed on the famous Spanish actor and comedian Andrés Pajares. This demonstrates R. Franco's commitment to culturally resonant and localized gaming content.
R. Franco Digital's multi-region data-monitoring application, IRIS Power Vault, was also on display. This essential regulatory solution for operators can be utilized in various regulated markets, including Spain and Colombia.
The conversations enjoyed by R. Franco Digital at ICE London were very promising as they continue to expand globally. The company has entered the regulated market in Portugal through a launch with Solverde.pt, and a series of promising meetings at ICE London could lead to further expansion into regulated markets worldwide.
Founded 60 years ago, R. Franco has evolved from a gaming machine manufacturer into a multinational technology provider within the gaming industry. The company focuses on tailored content and solutions for regulated markets and Spanish-speaking demographics notably. The partnership with SkillOnNet especially highlights R. Franco’s strategy of leveraging digital platforms to diversify and increase the accessibility of its games in regulated, multilingual markets.
[1] Source: https://www.casino.org/news/r-franco-digital-announces-new-slots-at-ice-london-2024/
[2] Source: https://www.igamingtimes.com/news/2023/02/17/r-franco-digital-partners-with-skillonnet/
- R. Franco Digital's IRIS 4.0 platform, a next-generation technology designed to enhance player experience and operational efficiency, was showcased at their busy stand during ICE London 2024, demonstrating their commitment to leveraging technology in the gaming industry.
- The partnership between R. Franco Digital and SkillOnNet highlights their strategy of utilizing digital platforms to diversify and increase the accessibility of their games in regulated, multilingual markets, showcasing the importance of technology in their expansion plans.
