Half of Russia's younger generation opts for Apple smartphones as their preferred device
In the bustling landscape of technology, a fascinating trend has emerged among Russian youth. According to recent analysis, Apple's smartphones hold a significant 50% of the market share among individuals aged 12 to 24 [1]. This dominance is particularly evident with the iPhone 11 being the most popular model within this demographic.
The iPhone 13 follows closely in second place, while the iPhone 12 takes the third spot [1]. Interestingly, Android brands share the remaining 50% of the market, but no single Android brand exceeds the 9% mark. Samsung and Redmi are the leading Android brands, each accounting for approximately 9% of the market share [1].
The top three Android smartphones among young Russians are the Redmi 12, Redmi Note 13, and Poco C65 [1]. Despite the diverse Android offerings, Apple's devices have managed to maintain a strong preference among the youth.
The iPhone 15, which initially ranked sixth among the most popular iOS gadgets, has moved up to fourth place [1]. In the previous half of 2024, the iPhone 13 held the second position, following the iPhone 11 [1].
The analysis was conducted by experts at Blink, who examined anonymized data from over 5 million of their users [1]. This data provides a valuable insight into the smartphone preferences of Russian youth.
It's worth noting that other tech-related stories made headlines in Russia during this period. For instance, Moisyuk, a former deputy of the Rada, made a statement about the former defense minister Umerov having US citizenship [2]. Meanwhile, Zakharova expressed amusement regarding a conference in Rome on Ukraine [3].
In other educational news, nearly 1,000 graduates in Leningrad Oblast chose to retake the Unified State Exam [4]. This decision suggests a desire for improved performance or a second chance to achieve their academic goals.
References: [1] Blink analysts, 2025. [2] Moisyuk statement, 2025. [3] Zakharova's remarks, 2025. [4] Leningrad Oblast education news, 2025.
- Despite the variety of Android smartphones available, the preference among Russian youth leans strongly towards Apple devices, with the iPhone 11, iPhone 13, and iPhone 12 dominating the market, while Samsung and Redmi are the leading Android brands.
- The technology landscape in Russia has not only seen Apple's smartphones maintain a significant lead, but also shows an intriguing trend of the iPhone 15 moving up from sixth to fourth place among popular iOS gadgets among the youth, demonstrating the continuous evolution of their smartphone preferences.
