Grocery e-commerce platform eGrowcery unveils collaboration with Red Pepper
In a bid to enhance the digital shopping experience for its customers, independent grocery chain Brookshire Brothers has teamed up with eGrowcery. This partnership allows Brookshire Brothers' associates to support customers throughout their online shopping journey.
eGrowcery, a technology service provider, hosts online grocery ordering services for various markets such as Dolphin Markets and Mac's SuperValu. However, the specific collaboration with Red Pepper, an advanced shopper engagement platform, does not appear to be detailed in the available search results.
The partnership between eGrowcery and Red Pepper aims to revolutionize customer attraction, engagement, and retention for retailers. The integrated solution provides a seamless, personalized experience both online and in-store, designed to improve operational efficiency and accelerate go-to-market for digital initiatives.
The partnership equips eGrowcery's clients with more tools to create an engaging, data-driven experience. The platform includes interactive, shoppable digital flyers and personalized marketing campaigns. Retailers also benefit from comprehensive analytics for in-depth shopper insights and better business decisions, helping to boost conversion rates by spurring higher customer engagement.
In addition, the joint platform offers a unified, omnichannel digital experience that integrates seamlessly with existing store systems. It allows retailers to move beyond static content and embrace a future where every customer interaction is an opportunity to engage, learn, and grow.
The partnership is not limited to Brookshire Brothers. Independent grocery store Gala Foods has debuted the eGrowcery platform to grow online sales and boost shopper engagement. Willy Street Co-op, a cooperative food retailer, has also adopted the platform to offer digital ordering for a more convenient shopping experience.
The e-commerce product suite of eGrowcery has also expanded to offer more payment flexibility to shoppers, now accepting EBT SNAP payments. This partnership combines eGrowcery's customizable e-commerce ecosystem with Red Pepper's shopper engagement technology, enabling retailers to connect with customers in new ways.
Patrick Hughes, CEO of eGrowcery, emphasized that retailers need more than a simple online storefront; they need a comprehensive digital platform. He believes that this partnership underscores eGrowcery's commitment to innovation and helping retailers thrive in a competitive market.
Greg Radford, CEO of Red Pepper, stated that the partnership enables retailers to connect with customers in new ways, combining shoppable digital flyers, personalized offers, and a 360-degree view of shopper behavior. He believes that this partnership allows retailers to move beyond static content and embrace a future where every customer interaction is an opportunity to engage, learn, and grow.
[1] Dolphin Markets: https://www.dolphinmarkets.com/ [2] Mac's SuperValu: https://www.macsupervalu.com/
- The partnership between eGrowcery and Red Pepper, as demonstrated by their collaboration with Brookshire Brothers, aims to leverage the power of technology to enhance the online shopping experience, merge the digital and physical retail landscape, and provide retailers with more tools to create engaging, data-driven experiences for their customers.
- In the finance sphere, eGrowcery's e-commerce product suite now accepts EBT SNAP payments, signifying an adaptation to the industry standards and a commitment to ensuring accessibility for all customers regardless of their financial status.
