Google Launches AI Max for Simplified Strategy Testing in Campaigns
Google has launched AI Max, a new tool that simplifies strategy testing within campaign flow. This comes with new text guidelines for safer, higher-performing ad copy. The beta is now live across Google Ads platforms.
AI Max introduces one-click experiments, allowing advertisers to test strategies directly within their campaigns. This feature is set to roll out in both AI Max and Performance Max campaigns this fall.
Anu Adegbola, Paid Media Editor at Search Engine Land, welcomes this development. With over a decade of experience in digital marketing, she appreciates the control and flexibility AI Max offers. Advertisers can now test AI Max strategies with more creative oversight, just in time for the holiday season.
AI Max is now in beta, offering advertisers more control and flexibility in testing strategies. With new text guidelines ensuring brand safety and high performance, advertisers are encouraged to try AI Max in their Search and Performance Max campaigns this holiday season.
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