Global-scale Growth Planned for Successful Social Media Division Following Cannes Lions Victory
McCann Live Expands Globally Under New Leadership
Monica Tailor, a seasoned digital strategist with seven years of experience at McCann, has been promoted to the role of SVP, Global Director of McCann Live. This promotion comes in response to the growth of McCann Live's award-winning business and marks a significant milestone in the agency's expansion.
Under Tailor's leadership, McCann Live has grown to 29 locations, extending its reach beyond the U.K. The expansion is a direct result of client demand and the growing investment in McCann Live's social offering.
Tailor's new role involves building on the initial success of McCann Live and aiming to expand its success beyond the U.K. Her base will be in Manchester, England.
McCann Live is a social practice of the McCann advertising agency, known for delivering emotionally resonant storytelling campaigns. Tailor's leadership will focus on continuing this tradition while also investing in specialized sectors and building diverse, agile teams worldwide.
One of Tailor's notable client projects is the creation of brand strategies for Aldi U.K., demonstrating her expertise in digital strategy. Another significant project is her work on Aldi U.K.'s digital strategy.
The key elements of McCann's global growth strategy, as led by Tailor, include a focus on emotional storytelling and brand loyalty, strategic investment in high-growth sectors, building specialized, future-fit teams, global and local agility through portfolio diversification, and continuous innovation and data-driven marketing.
This approach aims to drive brand loyalty and measurable business impact while adapting to market disruptions. McCann is renowned for creating iconic campaigns like Mastercard’s “Priceless,” connecting deeply with audiences to drive lasting brand affinity and engagement.
For instance, McCann Joburg’s growth is propelled by a dedicated healthcare portfolio accounting for 20% of revenue, built via acquisitions and expanded global healthcare client work, reflecting a replicable model for market specialization. The integration of the entertainment unit TRAVERSE32 underscores their strategic focus on brand storytelling through culturally resonant content and partnerships in Hollywood, enhancing global creative impact.
In summary, McCann Live’s global growth strategy under Tailor involves leveraging emotionally powerful storytelling, investing in specialized sectors like healthcare, enhancing capabilities via strategic acquisitions, and innovating with data-driven and culturally authentic content to drive long-term global expansion and business success.
- Monica Tailor, in her new role as SVP, Global Director of McCann Live, aims to use technology and social media to expand the agency's success beyond the U.K., enhancing McCann Live's digital offerings and emotional storytelling in high-growth sectors like entertainment and healthcare.
- Tailor's strategic investment in technology and social media will not only drive brand loyalty and measurable growth but also foster creativity through culturally resonant content partnerships, as demonstrated by the integration of the entertainment unit TRAVERSE32, reinforcing McCann Live's commitment to global creative impact.
