Global AV Sphere: Christie Projectors Immerse Spectators in the Future of Automotives

Global AV Sphere: Christie Projectors Immerse Spectators in the Future of Automotives

Sizzling Up Christie's Laser Projectors at BYD's New Energy Vehicle Museum

Step into the futuristic world of BYD's Zhengzhou Di Space, China's first new energy vehicle museum, where Christie's Inspire Series 1DLP laser projectors are orchestrating an electrifying experience. Sprawled over 15,000 square meters, Di Space offers a captivating exploration of the synergy between power, artistry, and innovation in the realm of new energy vehicles.

divide the space across four expansive floors, brimming with over 300 interactive exhibits. Navigate the visual narratives that seamlessly merge science, technology, and innovation, providing a comprehensive insight into BYD's pioneering automotive vision and the potential of new energy for future mobility.

*[Christie's Top 5 Show-stoppers at ISE 2025]***

Christie's arsenal of 26 DWU860-iS laser projectors power Di Space's dynamic visuals, captivating visitors with their stunning, lifelike imagery across each themed area. Christie's trusted partner Jianye Display installed and commissioned the projectors, transforming the facility with attractive content, ranging from the eye-popping first-floor feature wall to the colossal "ribbon space," exhibition hall, and immersive second-floor displays.

"Our strategic move to equip Di Space with the Christie Inspire Series projectors is driven by their unparalleled quality and dependability," says Yong Hong, project manager at Jianye Display. "These 8,500-lumen powerhouses consistently spew out breathtaking visuals that bewitch and mesmerize visitors in every exhibit. With its rugged design, silent operation, and robust, almost maintenance-free performance, the Inspire Series arms us to craft an unforgettable, engrossing experience throughout this new energy vehicle museum."

*[Dare to Ride the World's Most Immersive Simulation]***

"BYD's vision for Di Space resonates harmoniously with our mission to deliver visually impactful experiences that educate and inspire," adds April Qin, senior sales director for China, Enterprise, Christie. "We're bloody proud that the Inspire Series laser projectors are part of such a one-of-a-kind and absorbing space where visitors can experience the potential of new energy vehicles firsthand. Christie's technology breathing life into BYD's vision with every awe-inspiring display."

The visual displays across the facility vary in size, with the grandest measuring a whopping 46x13 feet and quaint exhibits at 5.2x5.2 feet. This diversity creates a cornucopia of experiences for visitors. Hong reveals that one of the project's thrilling aspects was meticulously aligning projection angles to accommodate intricate design details, ensuring optimal impact and enhancing visitors' comprehension and confidence in science and technology, propelling us towards our goal of a robust, sustainable automotive future.

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[Sources][1] Techtarget.com. (2020). What to know about Christie Digital Systems. [online] Available at: https://www.techtarget.com/whatis/definition/Christie-Digital-Systems[2] AVintegral.com. Christie projectors [online] Available at: https://www.avintegral.com/brands/projectors/christie/[3] Christietechnology.com. (2022). Christie and experiential attractions, transforming the world. [online] Available at: https://www.christietechnology.com/what-we-do/market-segments/entertainment/experiential-attractions[4] AVnetwork.com. (2021). Christie discusses its range of projectors and its future vision | ex. [online] Available at: https://www.avnetwork.com/expo/ise-2021/christie-discusses-its-range-of-projectors-and-its-future-vision-ise-2021_cc_419209.aspx

The Christie Inspire Series 1DLP laser projectors, showcased in Di Space's immersive exhibits, highlight the synergy between technology, innovation, and gadgets, enhancing the museum's captivating exploration of new energy vehicles. The grand visual display ranging from the first-floor feature wall to the "ribbon space," exhibition hall, and second-floor exhibits illustrate the integration of Christie's features into the realm of experiential attractions, merging science, artistry, and features to create a unique visitor experience.

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