Ghanaian arts studio, Leti Arts, achieves a historic milestone at the Summer Game Fest event.
SWEAVE, a groundbreaking mobile game created by Leti Arts, is making headlines in both African game development and global climate action. The game, available on Google Play and the App Store, is more than just entertainment – it's a powerful tool for environmental change.
Eyram Tawia, CEO and Co-Founder of Leti Arts, proudly states that with SWEAVE, they are taking African leadership global. The game showcases African creativity and storytelling in the gaming industry, a growing presence that was recently highlighted at events like #SummerMovieMagic.
Innovative social impact is another key aspect of SWEAVE. Partnering with climate-tech nonprofit Planet Play Games, Leti Arts has transformed SWEAVE into an instrument for real-world environmental change. By playing SWEAVE, players contribute to tree planting initiatives, linking gaming engagement with tangible climate action. This makes SWEAVE an example of how digital entertainment can motivate and support ecological sustainability efforts.
Leti Arts' activities, including collaborations and the promotion of SWEAVE, help bring together inspiring African game developers, fostering a vibrant and socially conscious game development ecosystem on the continent.
The campaign surrounding SWEAVE includes partnerships with PlanetPlay and WithOneSeed in Kenya, a SWEAVE update linking gameplay to real-world tree planting, and a goal to plant 50,000 trees by June 30. The tree planting initiative is taking place under Kenya's Hongera Project.
Leti Arts is also participating in the June 7 Green Games Showcase, streaming live on The Game Awards YouTube channel. This year's showcase, launched in collaboration with PlanetPlay, is more than just a showcase, says PlanetPlay CEO Rhea Loucas – it's a rallying cry. International studios like Amazon Games, Team17, Skybound Games, and Day Zero Games (co-founded by Trevor Noah) are also participating.
Rhea Loucas also states that the showcase proves that play can be powerful and environmental impact can be entertaining, inclusive, and inspiring. With SWEAVE, Leti Arts is demonstrating this perfectly, bridging the gap between African cultural expression in gaming and the potential for games to contribute meaningfully to global sustainability goals, especially climate action, by integrating environmental initiatives into gameplay.
Lastly, it's worth noting that SWEAVE directly funds verified tree planting through gameplay. The campaign includes media activations, influencer takeovers, and social campaigns across Africa, making SWEAVE a game that not only entertains but also inspires real-world change.
[1] Summer Movie Magic - https://summermoviemagic.org/ [2] Leti Arts - https://letiarts.com/ [3] PlanetPlay - https://planetplay.io/ [4] Hongera Project - https://hongeraproject.org/
Science and technology are integrated in the game SWEAVE, created by Leti Arts, as it links gameplay directly to tree planting initiatives, thereby addressing climate-change and contributing to environmental-science. In the upcoming Green Games Showcase on June 7, Leti Arts will showcase how digital entertainment can motivate and support ecological sustainability efforts, proving that play can be powerful, entertaining, inclusive, and inspiring.
