GfK Unveils AI-Powered 'gfknewron' at IFA 2020 Special Edition
GfK, a renowned market research company with over 85 years of experience, is set to participate in the IFA 2020 Special Edition from 3 to 5 September. The event, held under strict health and safety measures, will see GfK showcase its new AI-powered platform, 'gfknewron', and offer insights into consumer behavior during the COVID-19 pandemic.
GfK will be an integral part of the IFA Xtended Space, with live presentations streamed for free via its homepage and the IFA Xtended Space. The company's new AI platform, 'gfknewron', will provide fast, data-driven recommendations to help businesses make informed decisions. This platform, developed with the help of major global companies like Nestlé, Procter & Gamble, and Unilever, uses advanced Augmented Intelligence to deliver actionable insights.
GfK's CEO, Peter Feld, believes that 'gfknewron' will enable swift decision-making by offering critical knowledge and predictive recommendations. The company has also established a Resource Center offering trends and insights into supply chains, points of sale, consumer behavior, and consumer mood under the current pandemic. GfK will also take the stage at the IFA Global Press Conference on 3rd and 4th September, delivering inspiring opening and closing remarks each day.
GfK's strengthened global partnership with IFA Berlin aims to provide predictive business recommendations to the industry. Jens Heithecker, Executive Director of IFA Berlin, has commended GfK's data and analytics as a valuable asset. With its new AI platform and wealth of consumer insights, GfK is poised to make a significant impact at the IFA 2020 Special Edition.
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