Geotab's Last Mile (LCV) Sales and Business Development for Europe, Middle East, and Africa is headed by Seithel.

Geotab's Last Mile (LCV) Sales and Business Development for Europe, Middle East, and Africa is headed by Seithel.

Geotab, a leading telematics provider, has appointed Fabian Seithel as Associate Vice President Last Mile (LCV) Sales & Business Development for Europe, the Middle East, and Africa (EMEA). This appointment, effective from March, is part of Geotab's strategy to further strengthen its market-leading position in the Last Mile sector.

Seithel, who previously worked at Sixt, joined Geotab in 2017. He has been instrumental in the company's growth, first serving as Business Development Manager, and from 2021 as Associate Vice President Sales & Business Development for the Nordics, Central, and Eastern Europe.

In his new role, Seithel will extend his expertise over the entire EMEA region. His team will primarily focus on the Transportation and Logistics industry across EMEA, with a special focus on delivery fleets. Geotab's goal is to take the knowledge gained from working with major fleets and apply it to all organizations moving goods in a safe and sustainable manner.

Seithel's ambition includes continuing to increase Geotab's success in the industry, particularly in the delivery space. He aspires to make Geotab the de facto partner to the Last Mile industry, delivering data-driven, added-value services.

Leveraging Advanced Technology for Efficiency and Sustainability

Geotab's strategy in this sector includes deepening OEM partnerships, data harmonisation, AI, and telematics innovations. The company has expanded collaborations with over 80% of leading OEMs to ensure high-quality, harmonized data across vehicle brands and types in mixed fleets. This provides delivery fleets better visibility and insight regardless of vehicle make.

Through active participation in initiatives like COVESA and the Mobility Data Space, Geotab is pushing for unified data ecosystems that simplify accessing and using fleet data, crucial for delivery fleets with diverse vehicles.

Geotab integrates AI to optimize routing, automate fleet management, and enable smarter decision-making. This helps delivery operations reduce costs, improve compliance, and enhance real-time responsiveness — essential for last-mile delivery success.

Focus on Fleet Lifecycle Management and Sustainability

Geotab supports extending vehicle life and reducing downtime via tools for maintenance reminders, diagnostics, and telematics. This helps delivery fleets reduce operating costs and improve vehicle uptime amid growing pressures like driver shortages and tighter delivery schedules.

The company also employs advanced data analytics and AI to improve fleet sustainability by reducing carbon footprints and enhancing operational efficiency. This aligns with broader industry trends toward electrification and connected, clean transportation.

Working Closely with Ecosystem Partners

Geotab aims to build on this momentum and further strengthen its market-leading position in the sector. The company continues to work closely with its ecosystem partners in the Last Mile industry.

While Fabian Seithel’s specific public statements or initiatives tied to his role as AVP Last Mile (LCV) Sales & Business Development are not detailed explicitly in the current search results, the overall corporate strategy strongly supports his leadership objectives in Europe, Middle East, and Africa. His role likely centers on tailoring these global capabilities to last-mile delivery fleets in EMEA, leveraging Geotab’s data-driven technologies and OEM collaborations to empower smarter, safer, and more sustainable logistics operations.

In summary, Geotab under Fabian Seithel’s leadership in EMEA aims to empower delivery fleets through connected vehicle technology, data standardization, AI-enabled fleet management, and lifecycle optimization, driving cost savings, efficiency, and sustainability in the evolving transportation and logistics landscape.

1. Geotab, with Fabian Seithel as Associate Vice President for Last Mile (LCV) Sales & Business Development, seeks to leverage technology for efficiency and sustainability, focusing on the delivery and transportation industry in Europe, the Middle East, and Africa.
2. As part of Geotab's strategy, Seithel will work on strengthening the company's market position by deepening OEM partnerships, employing AI for fleet optimization, and promoting data harmonization for better fleet management.
3. Through his role, Seithel aims to make Geotab a de facto partner for the Last Mile industry by delivering data-driven, added-value services that prioritize safety, sustainability, and cost savings for businesses in the transportation and logistics sector.

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