George Popstefanov, head of PMG, works tirelessly to boost his team's capabilities.
In the heart of Texas, George Popstefanov, a North Macedonian native, kicked off PMG, a digital powerhouse, back in 2010 at just 28 years old. Fast forward a decade, and PMG's dynamic team of over 900 professionals have been crushing the game, delivering a whopping 20% growth in the past year. This digital giant specializes in media, creativity, and technology.
Skip forward to late 2023, Popstefanov expanded his empire, acquiring Camelot Strategic Marketing & Media in Dallas and RocketMill in the U.K, boosting PMG's global reach. Earlier this year, they moved into their swanky new 75,000-square-foot headquarters in Dallas, signaling a bold stride towards global dominance.
Popstefanov's ultimate goal? To morph PMG into a global powerhouse. His secret? Leveraging technology. Enter Ask Alli, PMG's AI-powered augmented analytics tool that harnesses the power of generative AI, giving marketers the ability to query their data and efficiently uncover insights.
Still, it's not all about machines. Popstefanov remains focused on nurturing talent, as evident in the launch of the Digital Career Accelerator program in 2023. This program, developed in partnership with Tarrant County College, aims to foster diversity and bring fresh talent into the advertising workforce pipeline.
To propel PMG forward, Popstefanov appointed Chad Stoller as the global head of media and Andrea Terrassa as COO in April 2025. Stoller's mission? To drive innovation in emerging platforms and technology-driven media strategies, while Terrassa prepares for strategic growth and operational scaling. With these leaders on board, PMG is all set to penetrate markets across North America, Europe, and APAC, positioning itself as a hybrid "development and technology company," balancing media activation with proprietary tools like Alli.
With 64% women in the workforce and Stacey Martin as chief people officer, PMG continues to invest in talent development and diversity. As the industry evolves, PMG's focus remains on deepening media-tech integration, streamlining analytics and media activation for clients like ServiceNow, and adapting to rapid changes. Stay tuned, folks, PMG's about to take over the world!
- George Popstefanov, an entrepreneur from North Macedonia, initiated a digital finance powerhouse called PMG in Texas back in 2010, at the tender age of 28.
- After a decade, PMG has experienced a significant 20% growth, and its team of over 900 professionals specialize in media, creativity, and technology.
- In late 2023, Popstefanov expanded PMG's global reach by acquiring Camelot Strategic Marketing & Media in Dallas and RocketMill in the U.K.
- Earlier this year, PMG moved into their new 75,000-square-foot headquarters in Dallas, a sign of their ambitious global dominance.
- To achieve his goal of transforming PMG into a global powerhouse, Popstefanov employs technology, including Ask Alli, an AI-powered augmented analytics tool.
- In response to rapid changes in the industry, PMG continues to focus on women in the workforce, diversity, media-tech integration, and the development of proprietary tools like Alli for clients like ServiceNow.
