Gen Z's Favorite Luxury Timepieces: Insight into the Watches Gen Z Chooses to Sport
Catch the pulse of the luxury watch market as we delve into which brands rule the roost, depending on your age! The insightful peeps at Chrono24 have cranked out the numbers, and we've tidied it up for you.
The Gen Z Crowd Goes for Rolex and More!
In the realm of the under-30 crew, we're talking Gen Z, Rolex plays hard to beat. Four of its models have secured a spot in the top 10 list of their favorites. The unexpected winners? Rolex's esteemed rival, Cartier, and the Japanese Grand Seiko Heritage Collection bump their way in, outshining rival brands in this age bracket.
Top 10 Luxury Watches Among the Under-30 Crew
- Rolex Datejust
- Omega Seamaster
- Rolex Oyster Perpetual
- Cartier Santos
- Rolex Yacht-Master
- Cartier Tank
- Grand Seiko Heritage Collection
- Rolex Air King
- Omega Constellation
- Omega De Ville
The 30-to-39 Set Go for the Sporty Rolex Submariner
The 30 to 39-year-olds seem to crave the sporty vibes of the Rolex Submariner. Omega's Speedmaster and GMT-Master II also tickle their fancy, while Audemars Piguet's Royal Oak and Tudor's Black Bay slide their way onto the top 10 list.
Top 10 Luxury Watches for the 30-to-39 Age Group
- Rolex Submariner
- Omega Speedmaster
- Rolex GMT-Master II
- Audemars Piguet Royal Oak
- Rolex Day-Date
- Tudor Black Bay
- Patek Philippe Aquanaut
- Rolex Explorer
- Cartier Santos de Cartier
- Hublot Classic Fusion
The 40-to-49 Group Goes Big on Variety
With nine different manufacturersrepresented, this age group showcases a diverse taste in luxury watches. The Rolex Daytona, Breitling Superocean, Vacheron Constantin Overseas, and IWC Pilot rub shoulders in their top 10 most purchases watches.
The 50-to-59 Group Sets Sail with Rolex
Rolex's Sea-Dweller captures the interest of the 50-to-59 age group. The brand's other models like the Daytona and Yacht-Master II follow closely behind.
The Over 60 Crew Swings for Patek Philippe
As age increases, the preference for luxury watches swings towards Patek Philippe. The Calatrava model dominates the top 10 list for this age group, surpassing other brands like Rolex, Cartier, and Omega.
Rolex Reigns Supreme, but Changes with Age
Whether you're young or old, you can't avoid Rolex. The favorite model, however, changes with age. Among those under 30, the Rolex Datejust leads the pack. The Submariner takes charge from 30 to 39. The Daytona and Sea-Dweller catch the eye of Gen X.
Only among baby boomers does another brand rule the scene: Patek Philippe with the Calatrava model. With varying prices, ranging from 17,000 to 42,500 euros, these men and women are making a statement, expressing their lifetime achievements, and splashing some prestige along the way.
Sources:- The Chrono24 Analysis
[1] Rolex Daytona price range: approximately €12,800 - €40,800
[2] Patek Philippe Calatrava price range: approximately €17,000 - €42,500
- Among the under-30 age group, also known as Gen Z, Rolex's Datejust model is the preferred luxury watch, with Cartier's Santos and the Grand Seiko Heritage Collection making unexpected appearances in the top 10 favorites.
- The Rolex Submariner emerges as the preferred luxury watch for the 30 to 39 age group, followed closely by Omega's Speedmaster and GMT-Master II, Audemars Piguet's Royal Oak, and Tudor's Black Bay.
- The 40 to 49 age group displays a diverse taste in luxury watches, with Rolex Daytona, Breitling Superocean, Vacheron Constantin Overseas, and IWC Pilot among their top 10 most purchased watches.
- The Rolex Sea-Dweller is the preferred luxury watch for the 50 to 59 age group, with the Daytona and Yacht-Master II following closely behind.
- Among the over 60 age group, Patek Philippe's Calatrava model dominates the top 10 list, surpassing other popular brands such as Rolex, Cartier, and Omega.
