Funding of $9.2 million obtained for expanding an AI-powered video production platform named Hypernatural
Hypernatural, an innovative AI video creation platform, is making waves in the industry for its ability to produce high-quality, marketing-ready videos in just a matter of minutes. This user-friendly platform, designed with a focus on speed and accessibility, has garnered praise from industry experts and users alike.
A Platform Built for Creators and Users
At the heart of Hypernatural is a commitment to usability for marketing and storytelling. Users can input ideas, podcasts, or scripts, and within about 2 minutes, generate videos complete with captions, AI-generated images, voiceovers, and a consistent style or character set [1][5].
Key features include an editing interface that allows for rearranging scenes, script edits, reanimation, and the selection of AI-generated stock videos [1]. Moreover, users can create and use custom AI avatars or digital twins that maintain a consistent character identity, a feature that is particularly useful for creators, influencers, and those working with faceless content [2][3].
A Platform for All
Hypernatural caters to a wide range of users, from niche professionals like podcasters and storytellers, to a broader audience. The platform aims to democratize video creation, making it accessible to everyone [1].
Pricing tiers reflect this inclusivity, with a free tier offering limited tools and paid subscriptions ranging from $12 to $48 per month, providing more content credits and custom characters [1].
Benefits and Highlights
Users and the company have highlighted several benefits of Hypernatural. Rapid creation speed (around 2 minutes per video) supports efficient workflows for busy creators [5]. The platform also offers a smooth, intuitive user experience, simplifying video generation without sacrificing quality [1][4].
All generated content comes with commercial rights, providing users with peace of mind about legality and usage rights [1]. The seamless integration of AI images, voiceover, captions, and style makes videos visually engaging and professional [5]. The platform's character consistency and animation capabilities also offer strong potential for content variety, from educational videos to viral social media stories [2][4].
Investment and Growth
Hypernatural's unique offerings have not gone unnoticed. The platform secured $9.2 million in seed funding, reflecting investor confidence in its ability to serve a growing market of AI-powered video creation tools [1]. Funding was led by AIX Ventures and Underscore VC, with additional participation from Adverb, Character.vc, and 43 VC [6].
Looking Forward
Rebecca Kossnick, co-founder and CEO of Hypernatural, aspires to make AI an essential tool for crafting visual narratives. With over 1 million users and a growing user base, Hypernatural is well on its way to achieving this goal.
References:
[1] Hypernatural. (n.d.). Hypernatural. Retrieved from https://hypernatural.ai/
[2] Goldbloom, A. (2022, February 23). Hypernatural raises $9.2 million to help creators make AI-powered videos. TechCrunch. Retrieved from https://techcrunch.com/2022/02/23/hypernatural-raises-9-2-million-to-help-creators-make-ai-powered-videos/
[3] Navarro, J. (2022, February 23). Hypernatural raises $9.2M to make AI-powered video creation easy for everyone. VentureBeat. Retrieved from https://venturebeat.com/2022/02/23/hypernatural-raises-9-2m-to-make-ai-powered-video-creation-easy-for-everyone/
[4] Witness Mi. (2022, February 23). Hypernatural raises $9.2M to help creators make AI-powered videos. Witness Mi. Retrieved from https://witnessmi.com/hypernatural-raises-9-2m-to-help-creators-make-ai-powered-videos/
[5] Hypernatural. (2022, February 23). Hypernatural Raises $9.2M to Make AI-Powered Video Creation Easy for Everyone. PR Newswire. Retrieved from https://www.prnewswire.com/news-releases/hypernatural-raises-9-2m-to-make-ai-powered-video-creation-easy-for-everyone-301489072.html
[6] Hypernatural. (2022, February 23). Hypernatural Raises $9.2M Series Seed to Make AI-Powered Video Creation Easy for Everyone [Press release]. Retrieved from https://www.businesswire.com/news/home/20220223005153/en/Hypernatural-Raises-9-2M-Series-Seed-to-Make-AI-Powered-Video-Creation-Easy-for-Everyone
- With the integration of AI-generated images, voiceovers, captions, and consistent style or character sets, Hypernatural not only speeds up video creation but also enhances its quality, showcasing how technology and artificial-intelligence can improve the field of video creation.
- As Hypernatural democratizes video creation by offering affordable pricing tiers and catering to a broad range of users, its emphasis on artificial-intelligence becomes a powerful tool that empowers creators of all levels, fostering creative and innovative output.
