Ford unveils affordable next-gen electric vehicles lineup
Ford Unveils Universal EV Platform for Affordable Electric Pickup
Ford Motors is set to revolutionize the electric vehicle (EV) industry with the introduction of its new Universal EV Platform, designed to produce a family of affordable, high-quality electric vehicles. The platform will launch with a midsize electric pickup truck in 2027[1][2][3][5].
This innovative platform is expected to bring significant changes to the automotive production process. The new Ford Universal EV Production System organizes assembly into three main branches—front, rear, and structural battery with integrated interior components—that converge at the end to simplify and speed production[1][3][5]. This streamlined build process reduces parts count by 20%, fasteners by 25%, and workstations dock-to-dock in the plant by 40%, enabling a 15% faster assembly time compared to typical vehicles[1][3][5].
The midsize electric truck will be assembled at Ford’s Louisville Assembly Plant for both US and export markets, with production starting in 2027[3][5]. The plant, which will undergo a $2 billion investment for the new production system, will feature three assembly lines instead of one[1][3].
The battery technology for the new EVs will be sourced from the BlueOval Battery Park Michigan. The midsize electric pickup will utilize a cobalt-free and nickel-free lithium iron phosphate (LFP) prismatic battery pack that serves as a structural sub-assembly and the vehicle floor. This design lowers the center of gravity for improved handling, creates a quieter cabin, reduces weight, and increases interior space[1][3].
In terms of performance, the midsize truck targets a 0-60 mph acceleration time comparable to a Mustang EcoBoost, reflecting instant torque from electric motors and enhanced chassis engineering[1][2][5]. The electric pickup will offer more passenger volume than a 2025 Toyota RAV4, aided by the battery pack design[1][2][5].
Ford aims to make the midsize electric pickup an affordable option for consumers, with a starting MSRP targeted at around $30,000[2][4][5]. The vehicle will also include advanced features such as BlueCruise (Ford's hands-free driver-assist technology) and a spacious, well-integrated interior design emphasizing both utility and driving pleasure[4].
In conclusion, Ford’s Universal EV Platform aims to revolutionize EV manufacturing with a modular, efficient system producing a versatile midsize pickup offering competitive pricing, strong performance, considerable interior space, and advanced battery technology in a design optimized for mass-market accessibility and American manufacturing[1][2][3][4][5].
- Ford Motors is planning to introduce a new Universal EV Platform for the manufacturing of a family of affordable electric vehicles in the United States.
- The Ford Universal EV Production System, part of the new platform, will streamline the automobile production process, reducing parts count, fasteners, and assembly time significantly.
- The midsize electric pickup truck, the first vehicle to be produced using the Universal EV Platform, will be manufactured at Ford's Louisville Assembly Plant, with the plant undergoing a $2 billion investment for the new production system.
- The battery technology for this electric pickup will be sourced from the BlueOval Battery Park Michigan, using a cobalt-free and nickel-free lithium iron phosphate (LFP) battery pack that serves as a structural sub-assembly and the vehicle floor.
- Ford aims to provide an affordable option with the midsize electric pickup, setting a starting MSRP around $30,000, while also incorporating advanced features such as BlueCruise technology and a spacious, well-integrated interior design, emphasizing utility and driving pleasure.
