Ford Sues John Cena Over Early Sale of Ford GT Supercar
Ford has filed a lawsuit against John Cena, the popular wrestler, for selling his Ford GT supercar just a month after purchase. Cena was contractually obliged to keep the car for two years as part of his role as an 'Ambassador' for the model. Ford is seeking damages amounting to around £55,000 ($75k) plus the full profit Cena made from the sale.
Ford alleges that Cena's unauthorized sale of the car has caused loss of brand value, ambassador activity, and customer goodwill. The car manufacturer had chosen Cena as an ambassador due to his high profile, expecting him to maintain the car's exclusivity and enhance its image. Cena, however, sold the car to cover expenses, despite having an annual income of around £6 million from wrestling.
Ford GT buyers are typically encouraged to keep the car for a 'sensible' period of time to maintain the brand's image and exclusivity. Ford argues that Cena's early sale has undermined this effort and caused harm to the brand.
Ford is seeking compensation for the damages caused by Cena's early sale of the Ford GT. The case highlights the importance of adhering to contractual obligations, especially when it comes to maintaining the image and value of exclusive brands like the Ford GT.
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