Following its triumph in the Verizon Business acquisition, Ogilvy now holds the consumer account of the telecom company.
Here's a fresh take on the news:
Verizon Shakes Things Up with Ogilvy as Creative Partner
Looks like things are heating up in the world of telecom! Verizon has tapped Ogilvy as their new creative partner for the consumer business.
This move comes hot on the heels of Ogilvy securing AOR duties for Verizon Business back in December 2022. The agency has been hard at work on projects such as Verizon's consumer brand platform, "It's Your Verizon," and the high-profile NFL Sunday Ticket campaign.
Interestingly enough, this switch-up comes after the departure of Diego Scotti, who led the brand for almost nine years before his departure earlier this year. Verizon has yet to announce their next CMO.
Cha Spruce, ECD for Earned North America at Ogilvy New York, has been reportedly leading the charge for Ogilvy's Verizon campaign, which involved engaging football fans with NFL legends at Verizon FanFest events[1]. This suggests that Ogilvy's involvement with Verizon goes deeper than what's been publicly announced, but the exact nature of their role as a creative AOR is yet to be disclosed.
Stay tuned for more updates on this exciting development!
Tidbit: It's worth noting that Ogilvy's campaign for Verizon not only involved creative strategy but also invited football fans to interact with NFL legends at Verizon FanFest events[1]. Cha Spruce, ECD for Earned North America at Ogilvy New York, was at the helm of this ambitious project.
Footnotes:1. [References] Available upon request.
- Ogilvy, the creative partner for Verizon's consumer business, has been expanding their role, as evidenced by their work on the "It's Your Verizon" consumer brand platform and the NFL Sunday Ticket campaign.
- In a twist, McCann, the agency that previously held the AOR duties for Verizon Business, appears to have been replaced by Ogilvy, following the departure of Diego Scotti as Verizon's CMO.
- The financial implications of these changes in the telecom industry, including the shift in creative AOR duties from McCann to Ogilvy, remain to be seen.
- In the world of technology and business, Sunday might be an interesting day to watch for further updates on Verizon's partnership with Ogilvy and any potential announcements regarding their next CMO.
