Financial institution SBM leverages a rap advertising campaign to bolster cybersecurity and safeguard clients against digital thefts.
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In a unique move, SBM Bank India has associated itself with a campaign called MudraRap, focusing on cybersecurity awareness. This innovative initiative combines the expressive hand gestures of classical Indian dance with the energetic rhythm of rap music to educate millennials and Gen Z audiences about online safety.
The MudraRap campaign video features classical dance mudras and AI-generated rap lyrics, communicating key messages about protecting passwords, recognising scams, and safeguarding personal information online. This artistic fusion aims to transform cybersecurity education into a culturally engaging experience rather than a dry technical topic.
SBM Bank India has a history of integrating traditional and regional art forms into its branding and outreach, and MudraRap extends this philosophy into digital engagement. The campaign highlights SBM Bank India's commitment to innovative, culturally rooted approaches to serious contemporary issues like online security.
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On August 7, 2025, at 02:32 PM IST, SBM Bank India published a news article about the MudraRap campaign. The article mentions CyberSuraksha, a term related to cybersecurity. The article can be found on Telegram, Facebook, and through a copy link on our website.
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- The MudraRap campaign, an initiative by SBM Bank India, utilizes advertising, by combining classical Indian dance and rap music, to educate audiences on the importance of cybersecurity.
- The Newsletter, a free subscription service from our website, offers the latest news, insights, and analysis on topics such as marketing, finance, and technology, including updates about innovative campaigns like MudraRap.
- In an attempt to make cybersecurity more engaging for younger demographics, SBM Bank India's MudraRap campaign employs media tactics that blend traditional art forms and modern technology.
- Businesses can leverage this cybersecurity awareness campaign in their own marketing strategies, as SBM Bank India's innovative use of advertising and technology shows how to engage audiences on serious contemporary issues like online safety.
