Expands Creative Team of SuperBloom House Beyond Advertising Fields
Independent advertising agency SuperBloom House has made a bold move by launching a roster of 35 non-industry creatives, known as "House Players." This innovative initiative aims to bring fresh perspectives and diverse talent into the world of brand and entertainment projects.
The House Players program, which underscores SuperBloom's commitment to human creativity, involves these creatives in the conceptualization and development stages of projects. They are not just limited to the advertising industry but hail from various fields such as choreography, reality TV production, documentaries, AI art, cooking, and more.
One of the key components of the program is profit-sharing. Participating creatives stand to benefit from a share of the profits, potentially based on the success of the projects they contribute to. This incentive encourages deeper engagement and motivation among the House Players.
Moreover, House Players are given early creative input opportunities, allowing them to shape project ideas and outcomes. This collaborative approach fosters a community where diverse creatives can learn from each other and collaborate on unique projects.
Some of the House Players have already made significant contributions to high-profile campaigns. For instance, they have worked on Tyson Foods' "Always Been Tyson" campaign, Tripadvisor's "We've Been There" global brand film, and Topo Chico's portrait series of Los Angeles artists.
The focus of the House Players program is not just on the work but also on building a community and creating collaborations that might not involve SuperBloom. This approach encourages the House Players to explore their creative potential beyond the scope of specific projects.
Notable House Players include Brazilian choreographer Sérgio Reis and director and cinematographer Alice Gu. Each zine issue published by SuperBloom features essays, photography, and art from Collective members, with the current edition spotlighting House Players' work.
The rates for House Players vary depending on the scope of the project, and they can earn through participating in pitches, licensing existing intellectual property, and delivering finished creative. SuperBloom has worked with a variety of clients over the past year, including Sonic Drive-In, Tyson Foods, Virgin Voyages, Sundance, Simon Malls, and Deel.
In the current edition of SuperBloom's quarterly zine, the focus is on what's real and what's not in the age of AI. Each House Player is expected to take on two to three major projects per year and may share in profits or retain ownership of original work developed through the program.
For those interested in learning more about SuperBloom House's House Players program, it might be helpful to explore other resources or contact them directly for more specific details about their projects and initiatives.
- The House Players program, which includes creatives from fields such as choreography, reality TV production, documentaries, AI art, cooking, and more, extends beyond the advertising industry into areas like finance, business, technology, and entertainment.
- Some of the House Players, such as director and cinematographer Alice Gu, have contributed to high-profile campaigns like Tyson Foods' "Always Been Tyson" and Tripadvisor's "We've Been There" global brand film, showcasing their diverse talents across multiple sectors, including entertainment and business.
