Evoplay unveils Italian growth strategy via partnership with PinterBet
Evoplay, one of Europe's leading online gaming studios, has partnered with PinterBet, an established operator in Italy, to expand its reach in the Italian gaming market [1][2]. This strategic collaboration enables Evoplay to offer its diverse game portfolio through PinterBet's platform, directly targeting Italian players.
PinterBet, founded in 2016 and operating in Italy's online market, now provides over 90 games from Evoplay, including video slots, instant games, and live casino titles. The partnership allows PinterBet to distribute these titles locally, tailoring content to comply with Italian regulations and player preferences [1][2].
Ihor Zarechnyi, CBDO at Evoplay, states that Italy is a key market for Evoplay, and this partnership will undoubtedly elevate Evoplay’s presence due to PinterBet’s wide customer base. Roberto d'Amora, CEO at PinterBet, adds that Evoplay’s games are amongst the most revered in the sector.
The collaboration leverages PinterBet's established presence and licensing in Italy coupled with Evoplay’s reputation for delivering high-quality games. This strategic alignment is designed to capitalize on the growing demand for premium online gaming experiences in Italy, helping both companies to gain market share and improve player engagement.
PinterBet aims to bolster its reputation as one of Italy's leading operators with this deal. The company, which operates over 50 land-based shops in the country, is known for its commitment to providing a unique gaming experience to its players [3].
Evoplay has recently secured deals with Tuko and BetFlag in Italy, and this latest agreement marks another foray into the Italian market for the gaming studio. Popular titles such as Mega Greatest Catch, Inner Fire Bonus Buy, and Penalty Shoot-out from Evoplay's Football Pack series are now available on PinterBet's online casino, offering Italian players a rich and diverse game selection tailored for their preferences.
In terms of market positioning, this partnership represents a strategic synergy where Evoplay expands its reach in Italy through PinterBet’s platform, while PinterBet strengthens its competitive offering in the local market [1][2]. With its distinctive portfolio of games already proven popular with Italian players, Evoplay is set to make a significant impact in the Italian gaming market.
[1] Evoplay Partners with PinterBet [2] Evoplay and PinterBet Collaborate to Enter Italian Market [3] PinterBet: A Leading Operator in Italy
This partnership between Evoplay and PinterBet enables the former to target Italian players through PinterBet's platform, as PinterBet provides over 90 games from Evoplay, including video slots, instant games, and live casino titles. The collaboration leverages PinterBet's established presence and licensing in Italy and Evoplay’s reputation for delivering high-quality games, aiming to capitalize on the growing demand for premium online gaming experiences in Italy and strengthen both companies' market positions. The business alliance in the technology-driven finance sector of the industry will bolster PinterBet's reputation as one of Italy's leading operators.
