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European Flour Campaign Set to Revolutionize India's Pizza Scene at AAHAR 2026

Discover the secret behind India's best pizzas. European flour's unique properties are about to take the culinary scene by storm at AAHAR 2026.

This picture shows a flour dough in a vessel and we see some seeds on it on the table.
This picture shows a flour dough in a vessel and we see some seeds on it on the table.

European Flour Campaign Set to Revolutionize India's Pizza Scene at AAHAR 2026

The 'Pure Flour from Europe' campaign is set to make waves in India's culinary scene. It will participate in AAHAR- The International Food & Hospitality Fair in March 2026 at the Bharat Mandapam, New Delhi. This campaign aims to educate Indian professionals and consumers about the superiority of European soft wheat flour.

European flour has been gaining traction among Indian pizza makers due to its unique properties. It helps create pizza dough that is light, sturdy, airy, and crisp, providing an authentic pizza experience. Chefs, bakers, and home cooks alike prefer it for its purity, elasticity, and consistent performance. The flour's strength and safety standards, backed by centuries of milling expertise, further cement its appeal.

The campaign's relaunch in 2025, to be presented at the ISM trade fair in Cologne in March 2026, seeks to promote European wheat flour even further. It has already contributed to an increase in imports of certified Italian products and a shift towards premium, health-focused, and origin-assured ingredients in India's food sector. With pizza's popularity soaring in India, from roadside stalls to gourmet pizzerias, the campaign's timing couldn't be better.

The 'Pure Flour from Europe' campaign invites Indian professionals and consumers to explore the excellence of EU soft wheat flour. For more information, visit their website, follow them on Instagram and Facebook, or contact them via email. The campaign's participation in AAHAR and ISM trade fairs underscores its commitment to promoting European flour in the global market.

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