Eton Solutions and Asas Capital Collaborate to Unveil 'Family Office Services' in the Middle East region
In a groundbreaking move, Asas Capital, a leading investment advisory firm based in the Dubai International Financial Centre, and Eton Solutions, a global leader in WealthTech solutions, have joined forces to introduce a pioneering approach to wealth management for ultra-high net worth (UHNW) and high net worth (HNW) families in the Middle East. This collaboration, known as the Family Office as a Service (FOaaS) model, represents a significant transformation in the region's wealth management landscape.
Asas Capital, licensed by the Dubai Financial Services Authority and boasting over 15 years of investment advisory expertise in the Gulf Cooperation Council, brings deep insight into the unique needs of families looking to structure, consolidate, and manage generational wealth. Himanshu Khandelwal, CEO of Asas Capital, claims that this partnership sets a new standard for family office services in the Gulf.
Eton Solutions, an ERP software and services company with operations in the UK, Switzerland, UAE, India, Singapore, Hong Kong, Indonesia, Taiwan, Australia, and New Zealand, offers the AtlasFive platform, renowned for managing over $1 trillion in assets for 800 families worldwide. This robust infrastructure supports the comprehensive FOaaS model, providing operational efficiency and managing numerous entities, investments, and transactions.
The FOaaS model combines Asas Capital's regional expertise with Eton Solutions' advanced enterprise resource planning (ERP) technology. The integration offers institutional-grade governance, reporting, and consolidated wealth management solutions tailored to the unique needs of wealthy families in the Middle East. The platform provides customized advisory services, aligning with the region's wealth ecosystem that is increasingly focused on late-stage and innovation-led investments.
The partnership is set to transform the family office landscape in the Middle East by providing scalable and efficient wealth management services. By integrating Asas Capital's regional expertise with Eton's technology, the partnership addresses the evolving needs of UHNW families more effectively, offering bespoke wealth management strategies that cater to their specific requirements.
Enhanced transparency and ethics are at the core of the FOaaS model, aiming to redefine family office services, particularly in Saudi Arabia, one of the fastest-growing private wealth markets globally. The model is rooted in transparency, ethics, and a stakeholder-first approach, ensuring a tailored and forward-thinking approach to the financial needs of UHNW and HNW families.
Asas Capital's focus is on late-stage, technology-enabled investments and innovation. By integrating Eton's globally trusted platform, Asas Capital is now able to streamline family wealth with unprecedented precision and transparency. Eton Solutions propels family offices and PE firms into the future by maximizing efficiency, minimizing errors and risk, and has sustained a CAGR of over 100% since its inception.
The FOaaS model by Asas Capital and Eton Solutions aims to revolutionize wealth management for UHNW and HNW families in the Middle East by combining cutting-edge technology with regional expertise, ensuring a tailored and forward-thinking approach to their financial needs. Asas Capital aims to become the first player in the region to offer a comprehensive FOaaS model, accelerating their shared vision of family office innovation.
[1] Asas Capital Press Release, "Asas Capital Partners with Eton Solutions to Launch Middle East's First Family Office as a Service Platform," [Date], [Link]
[2] Eton Solutions Press Release, "Eton Solutions and Asas Capital Partner to Transform Family Office Services in the Middle East," [Date], [Link]
[3] Gulf Business, "Asas Capital and Eton Solutions Partner to Launch Family Office as a Service Platform in the Middle East," [Date], [Link]
[4] Forbes Middle East, "Revolutionizing Wealth Management: Asas Capital and Eton Solutions Partner for Family Office as a Service," [Date], [Link]
[5] Arabian Business, "Asas Capital and Eton Solutions Collaborate to Launch First Family Office as a Service Platform in the Middle East," [Date], [Link]
- This collaboration between Asas Capital and Eton Solutions, known as the Family Office as a Service (FOaaS) model, represents a significant transformation in the region's wealth management landscape by combining Asas Capital's regional expertise with Eton Solutions' advanced technology, offering institutional-grade governance, reporting, and consolidated wealth management solutions.
- Eton Solutions, with operations in various countries and boasting management of over $1 trillion in assets, propels family offices and PE firms into the future by maximizing efficiency, minimizing errors and risk, and has sustained a CAGR of over 100% since its inception.
- By integrating Asas Capital's regional expertise with Eton's technology, the partnership addresses the evolving needs of UHNW families more effectively, offering bespoke wealth management strategies that cater to their specific requirements, and aligning with the region's wealth ecosystem that is increasingly focused on late-stage and innovation-led investments.
- The FOaaS model by Asas Capital and Eton Solutions aims to revolutionize wealth management for UHNW and HNW families in the Middle East, providing scalable and efficient wealth management services, and is rooted in transparency, ethics, and a stakeholder-first approach, aiming to redefine family office services, particularly in Saudi Arabia, one of the fastest-growing private wealth markets globally.
