Equifax UK Augments Partnership with Sagacity to Introduce Data-Centric Marketing Engagement Solutions, Enhancing Customer Understanding
Equifax UK, a leading data, analytics, and technology company, has expanded its partnership with Sagacity, a data-intelligence specialist. The expanded collaboration aims to provide UK businesses with a more insightful view of the consumer population, thereby improving marketing precision and supporting sectors where customer data quality and insight depth are crucial for competitive advantage.
The partnership will leverage Sagacity’s Target Prospect™ and Marketing Enrich™ solutions, which are designed to deliver truly personalized and relevant customer experiences. These solutions utilize UK consumer datasets and are applicable across various sectors, including financial services, insurance, retail, utilities, ecommerce, and travel.
Target Prospect, a comprehensive consumer dataset, helps businesses grow by enabling compliant, ROI-driven marketing across the right channels, considering demographics, behaviors, and interests. On the other hand, Marketing Enrich provides predictive and descriptive attributes for a deeper understanding of customers, unlocking advanced insights and segmentation capabilities.
Sagacity's mission includes supporting businesses with customer acquisition and customer data enrichment. The solutions are underpinned by robust governance, ensuring data security and compliance.
Dean Standing, Chief Revenue Officer at Sagacity, expressed excitement about reinforcing their long-term relationship with Equifax. He stated, "Our solutions, when combined with Equifax's data and analytics capabilities, will empower businesses to make better, more informed decisions, leading to improved customer engagement and targeted campaigns."
Matt Jones, Director of Strategic Alliances & Partnerships at Equifax UK, stated that the expanded partnership with Sagacity directly addresses key marketing growth challenges. He added, "By providing a more granular understanding of customers and prospects, we aim to help organizations in sectors such as retail, automotive, lifestyle, charity, utilities, telecoms, insurance, publishing/media, entertainment, public sector, financial services, travel, health/beauty, education, FMCG, property, pharmaceuticals, and e-commerce, to tailor their marketing and risk assessment approaches."
In summary, the expanded partnership between Equifax UK and Sagacity enhances data intelligence-driven marketing and prospect targeting capabilities across diverse industries, improving organizations' ability to engage customers and manage risk through enriched data insights. The partnership aims to provide innovative customer acquisition and engagement solutions, reinforcing Equifax UK's commitment to helping businesses thrive in the digital age.
[1] Equifax Press Release, "Equifax UK Expands Partnership with Sagacity to Enhance Insight Capabilities", [link to the press release] [2] Sagacity Website, "Partnership with Equifax UK", [link to the Sagacity website page about the partnership] [3] Sagacity Website, "Marketing Enrich", [link to the Sagacity website page about Marketing Enrich] [4] Sagacity Website, "Target Prospect", [link to the Sagacity website page about Target Prospect]
- By combining Sagacity's Target Prospect and Marketing Enrich solutions with Equifax's data-and-cloud-computing capabilities in finance, insurance, retail, utilities, ecommerce, and travel sectors, businesses can now make more informed decisions, leading to improved customer engagement and targeted campaigns.
- As part of their expanded partnership, Sagacity's technology-driven services will help Equifax UK's clients in various industries, such as business, finance, insurance, and ecommerce, to gain a deeper understanding of their prospects and customers, thereby supporting data-and-cloud-computing strategies that provide competitive advantage.
