Epic Games Takes On Apple and Google Over App Store Fees and Installation Process
Epic Games has taken a stand against Apple and Google, accusing both tech giants of violating the Digital Markets Act. The gaming company has criticized Apple's 'garbage fees' and Google's lengthy installation process for the Epic Games Store on Android. Meanwhile, Epic Games has simplified its own installation process on iOS, making it easier for users to access the store.
Epic Games Store's CEO Tim Sweeney initially aimed for 100 million installations on iOS. By the end of 2024, the store had reached 29 million installations, a significant milestone. To make this possible, Epic Games has streamlined its installation process on iOS, reducing the steps from 15 to 6. This change has significantly improved user experience, with the installation drop-off rate decreasing from 65% to 25%.
Apple and Google, however, face criticism from Epic Games. Apple's 'Core Technology Fee' and other 'junk fees' have been slammed by Epic Games as problematic. The company argues that these fees hinder alternative app store distribution on iOS. Google, on the other hand, has been criticized for its 12-step installation process on Android, which Epic Games claims violates the Digital Markets Act. The process includes warning messages that Epic Games believes act as barriers to users.
Epic Games' efforts to simplify its installation process on iOS have shown promising results, with a significant reduction in the installation drop-off rate. However, the company's criticism of Apple's 'garbage fees' and Google's lengthy installation process highlights ongoing tensions in the digital market. As these companies continue to navigate the Digital Markets Act, the future of app store distribution and user experience remains a key focus.
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