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Enhancing Global Card Users' Journey through Mastercard Collection and Introduction of World Legend Mastercard

Consumers place importance on forging connections and investing in activities that truly satisfy them; a study by Mastercard reveals a significant trend in prioritizing experiences with valued individuals over material possessions.

Enhancing Global Cardholder Experiences through Mastercard Collection, Launch of World Legend...
Enhancing Global Cardholder Experiences through Mastercard Collection, Launch of World Legend Mastercard

Enhancing Global Card Users' Journey through Mastercard Collection and Introduction of World Legend Mastercard

**Mastercard Introduces World Legend Mastercard for Exclusive Experiences**

Mastercard is set to launch its most prestigious consumer card yet, the World Legend Mastercard. This new card is grounded in the philosophy that life's most meaningful moments are truly priceless, and it aims to offer cardholders and their families access to memory-making experiences worldwide.

The Mastercard Collection, available to eligible World portfolio cardholders, offers specific benefits in dining, entertainment, and travel, designed to elevate experiences.

**Dining Benefits**

With the Mastercard Collection, cardholders can enjoy priority reservations at sought-after and award-winning restaurants, as well as access to specially crafted menus and unique dining experiences that turn moments into lasting memories.

**Entertainment Benefits**

For entertainment enthusiasts, the Mastercard Collection provides ticket access including presales and premium seating for highly demanded music concerts, through a global partnership with Live Nation. Cardholders can also look forward to access to tickets for major sporting events and other entertainment.

**Travel Benefits**

Traveling becomes smoother with the Mastercard Collection, offering streamlined airport experiences, including access to 190 fast-track security lanes at over 30 airports. Cardholders can also relax in more than 1,350 airport lounges at major international airports across 600 cities and nearly 150 countries. Coming soon are Mastercard-exclusive dining spaces in select international airports, offering comfort, local flavors, and exclusive travel amenities.

Cardholders and their families can browse and book experiences via priceless.com/themastercardcollection or their banking app, where these benefits complement issuing banks’ own rewards and benefits programs.

The Mastercard Collection is designed to cater to modern consumers prioritizing meaningful experiences with people who matter most, offering a curated platform of memory-making opportunities worldwide. The World Legend Mastercard is designed for individuals who want access to exceptional and exclusive experiences.

The shift towards experiences holds true for all demographics, but it's especially true among the top 30% of earners. Nearly 75% of cardholders say they feel their best when spending their time on their passions, and two-thirds are becoming more intentional with how they spend their time, focusing on relationships that matter most.

The Mastercard Collection is a new suite of elevated benefits available on World, World Elite, and World Legend Mastercard cards. The World Legend Mastercard will be available to banks globally and debut to cardholders in the U.S. in Q3 2025, followed by a broader international rollout. Mastercard is continuing to expand its benefit offerings available through The Mastercard Collection.

[1] Mastercard Newsroom. (n.d.). Mastercard launches The Mastercard Collection to help cardholders make the most of every moment. Retrieved from https://newsroom.mastercard.com/press-releases/mastercard-launches-the-mastercard-collection-to-help-cardholders-make-the-most-of-every-moment/

[2] Mastercard Newsroom. (n.d.). Mastercard and Live Nation announce global partnership to deliver unforgettable experiences to cardholders. Retrieved from https://newsroom.mastercard.com/press-releases/mastercard-and-live-nation-announce-global-partnership-to-deliver-unforgettable-experiences-to-cardholders/

[3] Mastercard Newsroom. (n.d.). Mastercard unveils new airport dining spaces for cardholders. Retrieved from https://newsroom.mastercard.com/press-releases/mastercard-unveils-new-airport-dining-spaces-for-cardholders/

  1. On ffnews.com, you can discover the announcement of the World Legend Mastercard, a new card offering exclusive experiences in lifestyle categories like dining, entertainment, and technology.
  2. The World Legend Mastercard, available via select banks, gives cardholders access to technology-enhanced experiences, such as priority reservations at restaurants, presale tickets for concerts through Live Nation, and exclusive dining spaces in international airports.

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