Enhances augmented reality sports broadcasting through artificial intelligence-driven graphic system, according to Vizrt.
Vizrt Unveils Arena 6: Revolutionizing Live Sports Broadcasts with AI-Powered AR Graphics
Vizrt, a leading provider of visual storytelling tools for media content creators, has announced an upgrade to its live AR graphics solution: Arena 6. This new development, showcased at IBC 2025, promises to enhance AR graphics and virtual advertising with AI-driven features for faster and more precise integration during live sports productions.
The heart of Arena 6 is the Sports Intelligent Keyer, an AI-powered feature that automates the process of separating foreground and background. This ambient learning technology minimizes manual intervention, allowing for faster integration of AR graphics into live broadcasts without sacrificing precision.
According to Edouard Griveaud, senior product manager, Sports and AI, at Vizrt, the goal with Arena 6 is to make the production process more effective and accessible. He emphasized that in sports, where the action never slows, productions need technology that can keep up with the pace.
Arena 6 is an upgrade to Vizrt's existing live AR graphics solution, and it features embedded AI for streamlined keying and masking. The AI calibration in Arena 6 is a key feature, ensuring AR graphics and virtual ads remain locked to the field regardless of camera movement.
One of the significant benefits of Arena 6 is the speed it offers. Users can get graphics to air 10 times faster with no loss of precision, as claimed by the company. This speed boost opens up new creative and monetization opportunities, allowing for the easy addition of tailored ad content to live sports events.
The Sports Intelligent Keyer in Arena 6 is also intended to make the integration of ads into live sports events easier and more streamlined. This new development expands on the capabilities of Vizrt's existing live AR graphics solution, contributing to the solution's ability to get graphics to air 10 times faster without sacrificing precision.
In conclusion, Arena 6 is designed to simplify the integration of augmented reality (AR) graphics into live broadcasts. With its AI-powered features, it promises to revolutionize the way live sports are produced, making the process more efficient and accessible while maintaining the highest standards of precision.
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