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employs Generative AI Technology for Various Functions

AI applications shaping work dynamics, significantly impacting the media sector. Here's our website's guideline on content generation.

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5 min read
Content-creating AI tools are reshaping work dynamics, significantly impacting the media sector....
Content-creating AI tools are reshaping work dynamics, significantly impacting the media sector. Here's a rundown of our site's guidance:

employs Generative AI Technology for Various Functions

AI-Powered Content Revolution

In the rapidly evolving world, artificial intelligence (AI) tools are taking center stage. These magnificent machines, once trained on mammoth datasets, can whip up content like a cooking show pro, be it text, image, or something entirely new! Chatbots like ChatGPT can churn out fascinating articles on specific topics in the blink of an eye. AI-driven image generators can produce mesmerizing illustrations on a whim. Even video and audio content can be synthesized from raw text and images!

Though this revolution breathes life into creative fields, it also stirs up a storm of questions. Our intrepid team here has been on a mission to understand these AI tools and find ways to equip our staff to leverage them effectively and responsibly. Our goal is to innovate our work processes while shielding our cherished readers from potential pitfalls and ensuring the rights of original content creators are protected.

Let's take a tour of some prime use cases for AI in our content creation puzzle, focusing on what matters to our fabulous content team. Remember, this roadmap does not cover every use case, nor does it explore workflows outside of generating content.

AI-Spinning Text in Articles

AI chatbots can weave words and sentences based on specific prompts at breakneck speed. Users can further customize the text by tweaking the query, adjusting complexity, style, and length.

However, these AI whizzes may miss the mark when it comes to contacting sources, triaging speedy updates, or making accurate, wise decisions. They can slide into mistakes, sometimes serious ones. AI text generators may unwittingly hallucinate factual errors, plagiarize content, or lack that certain something that makes content truly engaging.

But, on the plus side, AI can knit together detailed, well-organized information on a subject faster than a human could. This speed, when paired with proper fact-checking and editing, can power up our capacity to create explanatory content.

The AI draft, usually raw and lacking finesse, is comparable to a novice writer's work. As with newbies, the AI draft will benefit from a solid editing process focused on sussing out mistakes, dialing up the human element, and refining the writing to cater to our target audience.

With this in mind, our site will allow AI-generated text in some articles, but it must follow the rules:

  • Run through plagiarism-detection software
  • Get vetted that its sources are reliable (The tool must cite sources)
  • Undergo thorough fact-checking, including quotations, by the writer and editor
  • Be edited with an eye toward injecting "human" flavor
  • Clearly disclose its AI-infused origin to the reader
  • Come with citations for any external sources the AI relied on, either in the article or in a clearly labeled reference section at the bottom of the page, adhering to our editorial standards.

Generative Imagery

At our site, AI-spawned images will only appear if the tool has been schooled on licensed, public domain images, or both (e.g., Adobe Firefly). Expect to see more options as concepts like "do not train" become entrenched standards.

Undeniably, using AI-generated images where the training data is unclear or proprietary is a slippery slope, given ongoing legal hurdles. We may make exceptions for articles discussing generative images, as long as it falls under fair use guidelines.

Utilizing an AI image generator to kickstart artistic endeavors created by a human is generally acceptable, but caveat emptor: Be sure the human-created image steers clear of being a carbon copy of the AI-generated image.

AI-Mimicking Voices

AI tools can synthesize or use human-sounding voices to read copy, creating audio clips or podcasts. Though we're not diving into this particular pool just yet, it's fascinating to consider this as an extension of existing accessibility tools for the visually impaired. If the opportunity arises, we'll make sure to clearly identify the AI's role in the audio experience.

Social Media Copy

Short, snappy social media copy, designed to catch the eye and pique interest, is relatively easy to fact-check and edit. AI text tools may excel at crafting text in the style of specific platforms. With this in mind, our site allows AI-generated social copy, provided it undergoes the same fact-checking and editing process applied to all social media content, and for the same reasons we don't deem disclosure necessary. Regarding images, the AI-generated variety is still off-limits.

Headlines

Short, sharp headlines, quickly fact-checked and edited, are an ideal fit for AI assistance. Editors will always be in the driver's seat, making any edits necessary for style and accuracy. This also applies to subheadings and short descriptions. No disclosure is necessary, as the editing process ensures accuracy.

AI-Assisted Research

AI can help journalists summarize long documents like court filings, research papers, or press releases. As long as AI-generated text is not used in the final article, disclosure is not required, with two important caveats:

  • Journalists should maintain levels of skepticism regarding the facts presented and how they are prioritized.
  • AI may overlook important details. Finding valuable information “nuggets” in a court document or research paper is a human's forte.

AI-Inspired Story Ideas

Any ideas hatched by AI will require human intervention to vet and research, so allow it. Unless AI-generated text ends up in the final article, there's no obligation to reveal that the idea was AI-suggested (but feel free to if you prefer).

Sailing into the AI Future

These guidelines are our arrival point on the new AI-powered highway, and we expect the terrain to change as technology advances. This exciting journey may lead to a multi-lane highway or even a detour, so keep your eyes peeled for updates. We're eager to dive into this brave new frontier, but not without caution. Our goal is to empower our content team to work smarter, letting AI handle the tasks machines do best, leaving the humans to focus on journalism magic.

UPDATE (Apr. 2, 2025, 18:53 UTC):Note: Clarification on citation policy when AI-generated content incorporates external sources of information.

UPDATE (Aug. 1, 2023, 20:48 UTC):Note: Ian Goldberg of the Vector Institute* has challenged the narrative around AI-generated content's plagiaristic tendencies. He argues that AI models possess less intuitive understanding of creativity and originality, emphasizing they rely on repetition of patterns found in the training data. While this debate rages on, it's essential that publications prioritize thorough fact-checking and stringent quality control to protect against potential inaccuracies and plagiarism.

*Goldberg, et al. (2021). "Can language models hallucinate?" arXiv:2107.06487 [cs.CL]

In the AI-Powered Content Revolution, web3 platforms could potentially integrate AI-driven technologies to generate NFTs based on user-selected images and descriptions, adding a new layer of digital art.

Moreover, as AI technology progresses, the integration of artificial intelligence in artificially generated artworks could lead to a fusion of traditional and digital art, blurring the lines between human and machine creativity. This could revolutionize the way we perceive and create art, perhaps even pushing the boundaries of what we consider original or authentic.

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