Efficacy Worldwide Bolsters Leadership Team with Key Appointments
Efficacy Worldwide, the innovative agency co-founded by Vishnu Sharma and Sapna Sharma in 2021, has bolstered its leadership team. The appointments of Somnath Sarkarr, Prajesh Dutta, and Raj Choudhary aim to deepen the agency's leadership capabilities and support its multi-vertical approach.
Somnath Sarkarr, joining as National Investment Director, will oversee integrated media investments and spearhead negotiations and strategic partnerships. Prajesh Dutta, appointed as National Director - Strategy & Innovation, will drive strategy, empower teams, and optimize profit and loss (P&L). Meanwhile, Raj Choudhary, new Business Head for South, brings expertise in content marketing and branding to the table.
Efficacy Worldwide, known for its diverse portfolio of successful brand partnerships, uses creativity, technology, and AI-driven insights to craft powerful brand narratives and drive measurable growth. The agency's latest appointments are expected to further strengthen this approach.
With the appointments of Somnath Sarkarr, Prajesh Dutta, and Raj Choudhary, Efficacy Worldwide continues to build a robust leadership team. Their expertise will help the agency maintain its innovative edge and continue to deliver successful brand partnerships.
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