digital inclusion remains out of reach: large webshops still lack accessibility despite new law
E-commerce platforms yet to comply with accessibility requirements as per the latest legislation
A study by Google, the "Aktion Mensch" foundation, and the Pfennigparade Foundation in Berlin found that on the brink of the new Barrier-Free Strengthening Act, a majority of big online retailers in Germany are yet to provide accessible digital products and services.
The research revealed that only about one-third of the 65 most frequented online shops in Germany can be navigated using just a keyboard, which is essential for many people with disabilities to access content free of barriers. Although an improvement compared to last year (20% in 2024), considering the new law's imminent implementation, there's still a long way to go.
Challenges remain in ensuring digital accessibility, including keyboard accessibility, despite legal mandates. Recent studies indicate that most European websites, including those in Germany, still fall short of accessibility standards, with 93% of European websites failing at least one accessibility test[1][3]. To improve webshops' accessibility, various tools are available, such as automated testing tools (e.g., Google Lighthouse, WAVE) and AI-powered solutions like All in One Accessibility[5]. Manual and user testing are also crucial in ensuring digital services are truly accessible, including testing for keyboard-only navigation and screen reader compatibility[2].
Meeting accessibility standards like keyboard navigation is not just a legal requirement for larger webshops, but also a strategic move to improve user experience, prevent potential lawsuits, and seize a competitive advantage[5]. Continuous education and workshops, like SmashingConf online workshops, can help developers and designers learn best practices for accessibility[4].
Sources:[1] Web Accessibility: The Latest Trends[2] Accessibility Testing: How to Prepare Your Site for Manual Testing[3] Digital Accessibility 2025: Key Findings[4] SmashingConf Online Workshops[5] All in One Accessibility
- The community policy should emphasize the importance of adhering to employment policies that prioritize digital accessibility, ensuring technology is inclusive for all, including people with disabilities.
- Employing cutting-edge technology, such as AI-powered solutions like All in One Accessibility, can aid large online retailers in complying with employment policies mandating digital accessibility, particularly in ensuring keyboard navigation and improving overall user experience.
