Dubai-based startup Qeen.ai secures $10 million in a seed funding round led by Prosus, as it focuses on designing AI agents for ecommerce.
Dubai, June 2025 — AI startup Qeen.ai has raised $10 million in a seed funding round, marking one of the largest seed rounds in the MENA region to date. The funding will be used to scale Qeen.ai's autonomous AI platform designed specifically for e-commerce businesses of all sizes.
The seed round was led by Prosus Ventures, with participation from Wamda Capital, 10x Founders, and Dara Holdings. This is the first time Prosus is leading a seed round in the region.
Qeen.ai's technology enables merchants to automate their e-commerce operations through domain-expert AI agents. Since launching its Dynamic Content agent in Q2 2024, Qeen.ai has served over 15 million users and generated more than 1 million SKU descriptions.
With the fresh funds, Qeen.ai plans to expand its platform's capabilities, scale its team, and grow its customer base. The startup's AI agents autonomously execute e-commerce tasks such as content creation, marketing, and conversational sales, helping merchants achieve a 30 percent increase in sales.
As a GenAI-native platform, Qeen.ai relies heavily on generative AI technologies combined with autonomous operation capabilities to deliver real-time, expert-level AI agents for e-commerce. The company's focus areas include improving operational efficiency and customer engagement for online businesses.
The backing and partnerships from Wamda Capital, a prominent venture capital firm in the Middle East known for investing in technology startups, signal strong regional support and potential for further ecosystem growth. The involvement of firms like Wamda Capital and interest from broader Middle East venture capital indicates ambitions to grow within regional and possibly international e-commerce markets.
However, no direct information was found in the search results on product launches, new features, or strategic partnerships announced post-funding beyond the seed round details. The immediate focus is likely on product scaling, building customer traction, and expanding market presence, given that the startup is described as "early stage" with a $10M seed raise in early 2025.
In summary, Qeen.ai is actively leveraging its $10 million seed funding to scale its AI-driven autonomous e-commerce platform, supported by key Middle East investors, with plans centered on empowering e-commerce firms through advanced GenAI technologies.
The seed funding raised by Qeen.ai from Prosus Ventures, Wamda Capital, 10x Founders, and Dara Holdings will be used to expand the capabilities of the AI platform, scale the team, and grow the customer base. Qeen.ai's technology, which utilizes generative AI technologies and autonomous operation capabilities, aims to help e-commerce businesses achieve a 30 percent increase in sales by automating various tasks such as content creation, marketing, and conversational sales.
