Display technology from Hisense empowers visual experience at FIFA Club World Cup 2025TM viewing venues.
In a bold move to connect with audiences worldwide, Hisense has taken on the role of an Official Partner for the FIFA Club World Cup 2025. The global electronics giant is leveraging this platform to showcase its innovative display technology and reinforce its commitment to sports sponsorships.
Hisense's focus on display technology innovation is evident in the matchday experience it offers to fans watching from home. The company leads the global market for TVs sized 100 inches and above, holding a 56.7% volume share in 2023, 2024, and Q1 2025. At the FIFA Club World Cup 2025, specific products like the Hisense 100” U7 TV and the Hisense C2 Ultra Projector are on display, offering ultra-smooth visuals, rich colors, and razor-sharp details, combined with deeply immersive audio-visual performance. This technology allows viewers to feel as though they are watching from the best seat in the stadium, bringing every pass, goal, and celebration to life with clarity and immersion.
Branding-wise, Hisense's "Own the Moment" campaign is a testament to its pursuit of innovation and the winning spirit. The campaign aims to amplify joy for soccer lovers by enhancing their experience of major sporting events. This campaign also ties into Hisense’s broader history as a global sponsor of FIFA World Cups and UEFA European Championships, reinforcing its image as a world-class brand in the sports and consumer electronics markets.
In addition to its display technology, Hisense is promoting complementary lifestyle products like the PureFlat Smart Series Refrigerator and Uni Series Air Conditioner to complete the at-home sports viewing experience, ensuring fans stay comfortable and refreshed while watching the tournament.
On the field, Hisense's advanced screen technology is at the heart of the FIFA Club World Cup 2025. The company's display innovations are featured in the VAR room at the International Broadcast Center (IBC) during the tournament, demonstrating its ability to deliver the clarity and precision required for the VAR system's extreme standards. This is the first time that FIFA has granted exclusive VAR screen branding rights to a partner.
Hisense's branding is also prominently featured inside the stadium, including on dynamic LED perimeter boards and giant jumbotrons. Messages such as "HISENSE 100" TV, "Global No.1", and "#RGB-MiniLED TV" are displayed, reinforcing Hisense’s commitment to technological excellence and global leadership.
Operating in over 160 countries, Hisense specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. The company's mission is to enhance the viewing experience, both on the pitch and at home, and it is achieving this through its cutting-edge display technology and strong branding push.
Hisense empowers everyone to truly Own the Moment through its display innovations, showcasing its products on the world's biggest sports stages. The football audience witnesses Hisense's dedication to improving the viewing experience, and in doing so, the company strengthens its connection with audiences worldwide.
[1] Hisense Press Release, "Hisense Unveils State-of-the-Art Display Technology at FIFA Club World Cup 2025", [Date], [URL] [2] Omdia, "Hisense Leads Global Market for 100-inch and Above TV Segment", [Date], [URL] [3] Hisense Website, "Own the Moment with Hisense", [Date], [URL]
- Besides showcasing its advanced display technology in sports events such as the FIFA Club World Cup 2025, Hisense also ventures into technology-driven lifestyle products, like the PureFlat Smart Series Refrigerator and Uni Series Air Conditioner, to provide a complete at-home viewing experience.
- Hisense's technology extends beyond home entertainment, demonstrating its ability to deliver clarity and precision in critical areas, as seen in the FIFA Club World Cup 2025 VAR room at the International Broadcast Center (IBC), where its display innovations are showcased, securing the first-ever exclusive VAR screen branding rights granted by FIFA to a partner.
