Disney Accelerates Past 100 Million Subscribers, Striving for Annually Unveiling 100 Fresh Titles
In a stellar leap forward, Disney proudly announces smashing the 100 million subscriber milestone just over a year since the launch of its streaming platform, Disney+. This groundbreaking achievement was shared at the company's shareholders meeting recently, with CEO Bob Chapek expressing enthusiasm for future content investments.
Chapek emphasized that the company is planning to deliver more than 100 new titles on Disney+ each year, hailing from popular Disney brands like Marvel, Star Wars, and National Geographic. With the direct-to-consumer business sitting atop Disney's priority list, an ambitious investment in content development is in the works for not only Disney+ but also Hulu and ESPN+.
As the world grapples with the pandemic, Disney+'s success can't be ignored - owing to the platform's smash-hit exclusives such as "Soul", "The Mandalorian", and "WandaVision", and popular titles initially destined for theaters but swiftly moved to Disney+ instead. These strategic moves have further ignited the platform's growth.
Disney+ boasts approximately 186.5 million app installs globally since its 2019 launch [1]. The number signifies downloads from app stores and doesn't directly relate to the subscriber count Disney reported.
Looking ahead to 2021, Disney continues to blend theatrical and streaming releases, as exemplified by "Raya and the Last Dragon"'s hybrid debut via the Premier Access platform. This feature grants Disney+ subscribers the option to pay extra and stream select films simultaneously with their theatrical debut.
Following the trend, Disney+ will continue to prioritize consumer choice, allowing them to decide when and where they want to enjoy Disney's wide array of films. Given the current pandemic scenario, this approach seems tactful and consumer-friendly.
In addition, Disney+ has launched a new section called Star, targeting mature audiences with content sourced from Disney's owned networks like FX and 20th Century Studios [3]. This expansion came with a price increase reflecting the added contents and offerings.
All in all, Disney+'s strategy for 2021 revolves around Premier Access hybrid releases, the introduction of the Star section for mature content, and a diverse range of original series and films across various studios. Prepare to be captivated as Disney continues to expand its content catalog and captivate subscribers worldwide.
[1] - Sensor Tower data[3] - Collider and Variety reporting on Disney+ Star launch
- Disney's CEO, Bob Chapek, probably reiterated the company's commitment to investing in content development for tech platforms such as Disney+, Hulu, and ESPN+.
- With the success of Disney+'s exclusive shows like "Soul", "The Mandalorian", and "WandaVision", the future of technology in entertainment, specifically streaming platforms, is evidently promising.
- Tech giants like Disney are making strategic moves in the analytics realm, as evidenced by Disney+'s launch of a new section called Star, targeting mature audiences and offering content from owned networks like FX and 20th Century Studios.
- In the realm of tech and entertainment, Disney is launching diverse content throughout 2021, including partnering with Premier Access for hybrid releases, expanding its Star section, and delivering over 100 new titles across various studios, promising an even more captivating experience for subscribers.
