Digital Strategist specializing in managing social media marketing campaigns
TheSoul Publishing Seeks a Performance-Driven Social Media Marketing Lead
TheSoul Publishing, a global digital media company known for generating 25 billion monthly views on social media and boasting over 2 billion followers, is on the hunt for a Social Media Marketing (SMM) Lead. This role requires a dual strength in strategic development and tactical execution, with a focus on driving performance-led strategies across international client projects.
The ideal candidate will have 5+ years of social media marketing experience, with at least 2 years in a strategic or team leadership capacity. They should be familiar with international content markets, and experience with entertainment, youth, or brand-driven social is a plus.
As the SMM Lead, you will act as a connector across internal teams, ensuring strategy translates to execution and results. Your ability to analyze and act on social performance data, including retention metrics, engagement rates, and content lifespan, will be crucial.
You will be responsible for leading social audits and projections to support pitch development and growth forecasting. Your strong communication and presentation skills will allow you to simplify complex data for clients and stakeholders.
The SMM Lead will drive performance-led strategies across international client projects. This includes data-driven audience targeting and segmentation, platform-specific content and ad tactics, multi-channel, AI-coordinated outreach, retargeting to nurture leads, regular performance measurement and optimization, leveraging customer advocacy and social proof, and SEO and user experience integration.
In addition to these strategic responsibilities, you will coach junior team members on data-driven thinking and social platform mechanics. You will also contribute to upsell efforts by highlighting analytical gaps and untapped platform potential.
TheSoul Publishing offers a competitive salary, flexible work options, creative vibes, an international team, talent growth, a tech-savvy culture, and transparent knowledge sharing within the company, as well as an internal academy. The company is a remote-first global team and creates original video, animation, and editorial content in 21 languages.
In the past, TheSoul Publishing has acquired Mediacube and Underscore Talent. The company provides services for creators and brands, including content distribution, localization, and social media management.
If you're comfortable using tools like Google Analytics, Sprout, Creator Studio, Social Blade, Looker, or similar platforms, and excited about the opportunity to work with a dynamic, fast-evolving digital media company, then TheSoul Publishing could be the perfect fit for you. Apply today to join a team that is shaping the future of digital media.
Key Strategies for a Performance-Led SMM Lead Role
- Data-driven audience targeting and segmentation: Use advanced data and AI-powered tools to build precise Ideal Customer Profiles, enabling personalized and efficient outreach.
- Platform-specific content and ad tactics: Tailor content formats and lead capture approaches per platform.
- Multi-channel, AI-coordinated outreach: Implement consistent, personalized messaging across multiple channels using AI orchestration.
- Retargeting to nurture leads: Use tracking pixels to re-engage visitors who didn’t convert initially with tailored messaging.
- Regular performance measurement and optimization: Establish clear KPIs and analyze campaign data continuously to adjust content mix, targeting, ad spend, and posting schedules dynamically.
- Leverage customer advocacy and social proof: Enable happy customers to drive referrals and share testimonials on social media, enhancing trust and higher-converting leads.
- SEO and user experience integration: Ensure social content and linked assets are optimized for search intent to capture active buyers alongside social media campaigns.
These strategies enable a Social Media Marketing Lead to drive measurable lead generation performance and scalable audience growth worldwide, aligned with a global digital media firm’s objectives.
- The SMM Lead's role in technology includes utilizing tools like Google Analytics, Sprout, Creator Studio, Social Blade, Looker, or similar platforms to drive performance-led strategies across international client projects.
- A performance-driven SMM Lead should be familiar with the business and entertainment sectors, as experience with entertainment, youth, or brand-driven social media is a plus.
- As a communications professional within TheSoul Publishing, a performance-led SMM Lead can leverage their strong presentation skills to simplify complex data for clients and stakeholders.
