Digital collaboration between Stepn and Pantone results in the production of Web3-inspired color palettes.
Stepn Partners with Pantone to Introduce Exclusive Colors and NFT Sneakers
Stepn, the popular fitness app that combines physical activity with cryptocurrency rewards, has partnered with Pantone to introduce new exclusive colors and NFT sneakers. This marks Pantone's first official venture into the Web3 space.
The partnership introduces two exclusive colors, PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple, designed specifically for Stepn's app. These colors embody vitality, movement, and a connection with nature (for STEPN Green) and the bold individuality of a digitally active generation (for STEPN GO Purple).
The STEPN GO Purple Genesis sneakers will be made available through a limited auction, with just 25 pairs being offered. On the other hand, the STEPN Green Genesis sneakers will be released through a Raffle Mint from July 23 to 27, offering 150 units across four distinct green-themed designs.
The collaboration aims to bridge the physical and digital realms of fitness, fashion, and creativity. By merging movement-based rewards with digital art and NFT ownership, the partnership incentivizes physical activity in the Stepn app. Users earn crypto rewards by moving, encouraging healthier lifestyles, supported by blockchain technology for transparent tracking and rewarding of real-world steps.
The Pantone partnership brings authoritative and trendsetting colors to the NFT sneaker collection, offering users exclusive, stylish digital apparel. This heightens the fashion appeal within the app’s marketplace, where earned tokens can be used to acquire these exclusive designs.
Pantone’s expertise in color standards elevates the artistic value of the sneaker NFTs, blending traditional design authority with Web3 innovation. This creates a new form of digital collectible that combines aesthetic appeal with utility in the fitness crypto ecosystem, encouraging community engagement and creativity.
Stepn representatives expressed pride in collaborating with Pantone, referring to it as an iconic force in global design. Pantone's leadership recognized the collaboration as a milestone, highlighting the alignment between Stepn's wellness focus and Pantone's commitment to design innovation.
The partnership is a natural progression in Stepn's evolution, as it continues to expand its offerings and attract a wider audience. With over 5.7 million registered users worldwide, Stepn is poised to make a significant impact in the intersection of fitness, fashion, and blockchain technology.
- The partnership between Stepn and Pantone, as highlighted in the press release, brings a blend of lifestyle, fashion-and-beauty, and technology into the fitness app, with the introduction of exclusive colors and NFT sneakers.
- The collaboration between Stepn and Pantone in the world of fitness, fashion, and blockchain technology aims to encourage not only physical activity but also sports by incentivizing users with exotic, Pantone-designed sneakers, thereby promoting a healthy, stylish, and tech-savvy lifestyle.
