Digital advertising spend by GroupM and Zenith expected to increase significantly, primarily driven by digital platforms.
In a recent statement, Brian Wieser, the global president of business intelligence at GroupM, declared that the advertising industry is in a "ridiculously healthy state" as of the present time. This sentiment aligns with GroupM's "This Year Next Year" forecast, which predicts a substantial growth in media ad revenue for the coming years.
According to this forecast, the global media ad revenue is projected to grow by 12.2% in 2021 and by 8.3% in 2022. These figures indicate a recovery and growth following the impacts of COVID-19 on the advertising market. However, the exact numbers for these years are not fully detailed in the available search results.
The growth trend forecasted by GroupM is supported by general industry estimates pointing to strong growth in the global advertising market during those years, driven largely by digital ad formats. Other sources note growth rates for global advertising around 8% in 2022, which supports a similar growth trend forecasted by GroupM.
GroupM's forecast predicts a double-digit increase in advertising spend for 2021, which is a significant improvement compared to the 5.8% decline in 2020. The forecast also predicts a growth of 9.7% for 2022.
It's important to note that this forecast comes from WPP's media group, GroupM, and Publicis Groupe media agency Zenith. However, Brian Wieser's statement about the advertising industry's health does not directly quantify its health or follow with any further predictions or forecasts.
Moreover, the statement does not specify whether Wieser is referring to the global advertising industry or a specific region or sector. Additionally, the forecast does not include political ad spending.
GroupM projects that the ad revenue they track will exceed $1 trillion by 2025. This forecast is part of their "This Year Next Year" global end-of-year forecast.
However, it's crucial to remember that Wieser's statement about the advertising industry's health is a personal opinion, not a factual statement from GroupM's forecasts. For precise GroupM numeric values or more detailed sector growth breakdowns, one would need to refer to GroupM’s official reports or releases for "This Year Next Year."
- The growth trend predicted by GroupM's "This Year Next Year" forecast is supported by estimates from various sources, with digital ad formats identified as the primary driver of growth in the global advertising market.
- By 2025, GroupM projects that the ad revenue they track will exceed $1 trillion, according to their "This Year Next Year" global end-of-year forecast, demonstrating a strong growth in the finance sector for business, particularly in the realm of technology-driven media advertising.
