DEPT Elevates Matt Lynch to the Position of EMEA Chief Executive Officer
DEPT Appoints Matt Lynch as EMEA CEO to Boost European Growth
Technology and marketing agency DEPT has announced the appointment of Matt Lynch as its new Chief Executive Officer for Europe, Middle East, and Africa (EMEA), with the mandate to accelerate the company's expansion across the continent.
Prior to his new position, Lynch served as the CEO of DEPT's hyper-personalization content agency, FEED/DEPT. In his new role, he will collaborate with global CEO Dimi Albers and work in unison with the leaders in other regions, including Missy Foristall for the Americas and Vishnu Mohan for Asia Pacific.
DEPT claimed that the European operations have grown by 48% over the last two years, accounting for 46% of its global revenue. Brands such as Philips, Amazon Prime, H&M, and the Eurovision Song Contest are among the clientele for whom DEPT provided services during this period.
Although the search results do not explicitly mention Matt Lynch as the architect of the EMEA growth strategy for DEPT, the current strategy falls under the leadership of Helga Sásdi, who was recently appointed as the Executive Vice President (EVP) for EMEA. Helga's primary focus is on delivering solutions that are integrated, proactive, and geared towards addressing real business issues.
DEPT aims to foster integrated, AI-driven teams, emphasizing collaboration between creative, technology, data, media, and experience design capabilities to provide seamless solutions to clients' business challenges. The company is actively participating in significant events such as Vercel Ship and Cannes Lions, where they connect with industry leaders and exhibit their capabilities in digital experience platforms.
Moreover, DEPT is expanding its portfolio of clients, including Lufthansa and PepsiCo, and continues to grow its presence in EMEA through strategic leadership and a tailored team structure. Matt Lynch's role in the expansion strategy remains to be seen; however, his past experience and the company's current growth trajectory suggest his contribution will be significant.
Matt Lynch's role, as the new EMEA CEO, will be instrumental in furthering DEPT's finance, by leveraging funds to boost the business growth across Europe, Middle East, and Africa. In the technology sector, he will oversee the integration of AI-driven teams to create seamless solutions for clients, aligning with DEPT's strategy to deliver proactive and integrated services.
