David establishes a New York branch to enhance service for companies such as AB InBev, Coca-Cola, and TD Bank.
David, a renowned advertising agency founded by Fernando Musa, is making a significant move into the global advertising business with its expansion into New York and London. This strategic move marks the agency's entry into the heart of the global advertising industry.
After a decade in business, David has established a strong presence with offices in New York, Miami, Madrid, São Paulo, Buenos Aires, Bogotá, and now, London. The London office, set to open in 2025, will be the agency's first UK shop and second U.S. location, marking a significant expansion for David.
The launch of the London office is led by executive creative directors Genevieve Gransden and Selma Ahmed. Fernando Musa, the founder and chairman of the agency, emphasizes that the agency's growth is driven by meaningful business opportunities and outstanding talent, which they found in London. The office aims to embody David’s "human-first" creative mindset, producing work that connects deeply with people and lasts.
In New York, David's first U.S. office, the agency is already a part of the WPP network, a global communications company. The new office will further integrate with the WPP network, providing more face-to-face opportunities for the agency and serving not only the agency's New York-based clients but also fellow WPP agencies.
The agency's mission in London and New York is to create game-changing, culture-shaping creative work at scale, consistent with David’s reputation for craft, culture, and a touch of rebellion. The new office in London is expected to enhance the agency’s capabilities in the New York market and contribute to its expansion into the global advertising business.
David, named after advertising icon David Ogilvy, is known for its human-centered approach to advertising, crafting work that is meaningful, culturally relevant, and impactful for its clients. The agency's expansion into New York and London is a testament to its commitment to delivering exceptional creative solutions on a global scale.
Fernando Musa believes that New York is the city to ignite passion for advertising, making it the ideal location for the agency's expansion. As the agency moves into the global advertising market, it aims to make a mark by offering innovative, impactful, and culturally relevant advertising solutions to clients around the world.
[1] Source: David Advertising press release, 2022 [2] Source: WPP press release, 2022 [3] Source: Adweek, 2022
- The expansion of David Advertising into London and New York, driven by meaningful business opportunities and outstanding talent, signifies a significant shift in the agency's focus towards global technology-driven business operations, aiming to deliver innovative, impactful, and culturally relevant advertising solutions in the realm of finance and commerce.
- With the launch of their London office in 2025, David Advertising, part of the WPP network in New York, will leverage technology to scale up their game-changing, culture-shaping creative work, thereby capitalizing on the convergence of finance, business, and technology, while reinforcing their human-first creative mindset, mirroring the evolving trends in the global advertising industry.
