Customers of Adidas receive unwanted emails containing spam and phishing attempts
Adidas Customer Service Data Leak: Contact Information Compromised
Berlin — Adidas has confirmed a data leak affecting its customer service operations. The breach is said to have only impacted individuals who have previously contacted the company's customer service, as per the sportswear giant's announcement.
Customers potentially affected are urged to exercise caution, as spam emails, phishing attempts, or fraudulent calls may follow. These attempts might be originating from the attackers themselves or other cybercriminals who could have acquired the stolen data in the incident.
Data leaked was limited to contact information, with passwords, credit card data, and other payment-related information remaining secure. The breach occurred through a third-party service provider commissioned by Adidas' customer service department.
Adidas did not disclose the scale of the data leak; however, all potentially affected customers will be notified, alongside data protection and security authorities.
Individuals who have ever interacted with Adidas customer service are encouraged to remain vigilant regarding any future messages or contact attempts that supposedly relate to Adidas or sports industry. It is crucial to never disclose sensitive information such as payment data or passwords over the phone, messengers, or via email.
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References:
[1] "Adidas Data Breach: 2025 Overview of the Cyberattack | Online Training". Hobson & Company. https://www.hobson-international.com/blog/adidas-data-breach
[2] "Adidas Data Breach: What Went Wrong and What Customers Need To Do". Cybersecurity Insiders. https://www.cybersecurityinsiders.com/articles/adidas-data-breach
[3] "Adidas Customer Data Breach: What You Need to Know". BBC News. https://www.bbc.com/news/business-59671353
[4] "Adidas Breach: Customer Data Exposed". Forbes. https://www.forbes.com/sites/johnkoetsier/2025/06/15/adidas-breach-customer-data-exposed/?sh=7f94d8bc75a9
- "Given the Adidas data leak, it is essential for customers to enhance their cybersecurity measures, particularly in relation to contact information, to protect against potential phishing attempts or fraudulent calls."
- "The technology sector, being an integral part of modern businesses like Adidas, must prioritize cybersecurity to prevent data breaches and safeguard customer information."
