Custom video strategies for building targeted videos to engage your audience, sponsored by recognized brands
In today's digital age, people connect more with stories than sales pitches. Brands that understand this are focusing on storytelling, emotions, and value-driven content in their videos. By leveraging these strategies, they can create compelling videos that foster long-term relationships with their audience.
Effective strategies for creating engaging branded video content include aligning content with brand values, leveraging user-generated content (UGC), personalizing content for different audience segments, optimizing videos for mobile and social media, incorporating clear calls to action, and using user-friendly video creation tools.
Aligning Content with Brand Values
Craft videos that reflect your core brand identity and message consistently to build trust and recognition. Use authentic storytelling that resonates with your audience’s lifestyle and values, as seen in brands like Fenty Beauty, which leveraged influencer and customer reviews to emphasize inclusivity and authenticity.
Leveraging User-Generated Content (UGC)
Encourage customers to create and share videos related to your products or services. Campaigns like Pampers asking for baby videos on Facebook or GoPro’s community-driven content creation through contests demonstrate how UGC boosts engagement and authenticity. UGC videos increase consumer trust (68% trust UGC more than brand content), engagement (55% uplift), and influence buying decisions strongly across demographics, especially Gen Z.
Personalizing Content for Different Audience Segments
Use data and audience insights to tailor video themes, messages, or formats to diverse demographic or interest groups. For example, ASOS’s #AsSeenOnMe encouraged customers to showcase their unique style, helping shoppers see how clothes fit different body types and contexts.
Optimizing Videos for Mobile and Social Media
Create short, visually compelling videos designed for vertical/mobile viewing. Use captions or text overlays since many users watch without sound. Select platforms strategically (Instagram, YouTube, TikTok) and adjust video format accordingly. Promote shareability and interaction to maximize organic reach.
Incorporating Clear Calls to Action (CTAs)
End videos with direct CTAs encouraging viewers to take the next step (visit website, share, purchase, etc.). Combine CTAs with UGC by inviting viewers to create and share their own videos using branded hashtags or contests.
Using User-Friendly Video Creation Tools
Employ platforms that simplify UGC collection, editing, and publishing such as Vocal Video, which supports easy capturing and integrating of customer videos for marketing campaigns. Other tools can facilitate creating personalized videos at scale, optimizing upload schedules, and analyzing performance.
By combining these strategies, brands create videos that are authentic, relevant, and effective in engaging audiences across channels and devices while staying true to their brand values. Real-world examples from Fenty Beauty, Pampers, GoPro, ASOS, and Parachute illustrate how UGC and personalization elevate brand storytelling and performance.
Optimizing videos for mobile and social media platforms is crucial for reaching most users. Voice imitation technology can be used to create voiceovers that mirror a consistent brand voice. User-generated content can add authenticity and credibility to branded videos. The "sharp" illustration style offered by the platform features sleek, minimalist designs, and customizable illustration styles can be used to align videos with a brand's aesthetics. Easy updates to illustration styles or content make it simple to keep videos aligned with a brand's evolution. Making one's own voice recordings is possible on the platform to enhance brand identity. Regularly updating and refreshing video content is important for maintaining audience interest. Consumers increasingly favor authentic and entertaining content. Investing in high-quality branded videos can strengthen brand presence and deepen relationships with the target audience. The CustomVideo Builder tool integrates brand visual assets into videos for consistent branding. Visual assets that can be added to the Custom Video Builder include logos, product images, and corporate characters. Investing in creative, custom video content keeps a brand relevant, relatable, and memorable. Simpleshow is a user-friendly video creation tool that allows for easy and effective branded video creation. Branded video content is a powerful tool for engaging audiences, building brand loyalty, and fostering meaningful connections.
- Utilizing technology and data-and-cloud-computing solutions, such as the CustomVideo Builder and Simpleshow, can aid brands in creating high-quality, personalized, and authentic video content that aligns with their brand values, while staying consistent in aesthetics, voice, and narrative.
- Brands that effectively utilize user-generated content (UGC) from their customers, like Fenty Beauty and GoPro, can increase consumer trust, engagement, and purchases, as UGC videos add authenticity and credibility to their branded videos, especially among the Gen Z demographic.
