Custom Channels unveils an advanced streaming service, Custom Channels Pro, tailored specifically for digital signage.
Custom Channels Unveils New Music Solution for Digital Signage Integrators
Custom Channels, a leading provider of business music services, has announced the launch of Custom Channels Pro – a novel music solution tailored for digital signage integrators and Content Management System (CMS) providers, allowing seamless integration of music with signage. This innovative offering will debut at InfoComm 2025, to be held from June 11-13 at the Orange County Convention Center in Orlando, Florida, at booth number 6948.
Designed to eliminate complications related to hardware and licensing, Custom Channels Pro empowers partners to incorporate background music into signage deployments. By doing so, the service transforms music into an essential sales tool and a lucrative recurring revenue stream. It is compatible with various platforms such as Navori Labs, BrightSign, TrueSyncMedia, and Pickcel, catering to diverse industries like retail stores, restaurants, hotels, resorts, and medical offices.
Mark Willett, the head of partnerships at Custom Channels, expressed enthusiasm about the new offering, stating, "Custom Channels Pro offers an effortless, hardware-free solution that amplifies digital signage sales, improves the customer experience, and fosters consistent monthly revenue." Willett further highlighted that the service addresses the growing demand for legally compliant, on-brand business music, citing a recent Gant study that revealed stores playing music aligned with their brand witnessed a 37 percent increase in average sales. Custom Channels Pro aims to help businesses capitalize on this potential while maintaining full compliance with Performance Rights Organisations (PROs), shielding them from fines associated with unlicensed music use.
Key benefits for partners encompass:
- Plug-and-Play Music Integration: Eliminating the need for coding or hardware, the service offers an easy way to integrate music into digital signage deployments.
- Fully Licensed and Brand-Compliant Music: By providing access to a vast library of pre-cleared, royalty-free music tracks, this solution ensures compliance with copyright regulations, thereby eliminating legal risks for integrators and end-users.
- Tiered Wholesale Pricing: For multi-location deployments, the service offers tiered pricing, making it an affordable choice for businesses.
- Add-On In-Store Messaging Capabilities: Partners can leverage the service to incorporate additional in-store messaging capabilities, enhancing the overall customer experience.
Customers can expect to find Custom Channels Pro at booth number 6948 during InfoComm 2025. For further information on the solution’s specific features, potential users are encouraged to reach out to Custom Channels directly or consult their official documentation and marketing materials.
In the digital signage industry, Custom Channels Pro, a new music solution, caters to Content Management System (CMS) providers and integrators, bridging the gap between signage and background music. By providing easy, licensing-free integration, this service turns music into a compelling sales tool and a lucrative recursive revenue stream, appealing to diverse business sectors such as retail, restaurants, and medical offices. Custom Channels Pro aligns with various platforms, including Navori Labs, BrightSign, TrueSyncMedia, and Pickcel, and endeavors to address the rising demand for legally compliant, brand- aligned business music, as highlighted by the recent Gant study indicating a 37% increase in average sales for stores playing music that resonates with their brand. Furthermore, the service thwarts fines related to unlicensed music use, as it adheres to Performance Rights Organisations (PROs) regulations.
