Crafting a Profession in Digital Design: Why Communication Design Excels
The world of design continues to evolve, with communication design, a specialized branch, emerging as a significant player. This field leverages sensorial mediums of audio-visual and even touch to convey messages effectively. The widespread availability of internet connectivity, the ubiquity of smart devices, and the growth of social media have fueled the growth of communication design.
Aarti Uberoi, an Associate Professor of Communication Design at our institution, recently discussed the allure of a career as a communication designer in the digital age, in an article published in The Times of India.
The emergence of powerful content formats such as GIFs, animated videos, and reels can be largely attributed to technology. Moreover, experiential design has revolutionized communication design by turning each interaction with a message into an immersive experience.
The rapid digitalisation of our society has also led to the emergence of vernacularisation as a potent force. As per a Google Search report, approximately 90% of Indian internet users prefer using their native language to search online. Successful communication designers have skillfully blended the power of storytelling with technology, thereby opening up new avenues in the design landscape.
Metaverse, a promising development, offers a plethora of opportunities for innovation and reimagination, transcending the traditional boundaries of this field.
For more insights into the implications of these trends and the opportunities they present, we invite you to read the complete article at https://timesofindia.indiatimes.com/blogs/voices/how-a-career-as-communication-designer-is-appealing-in-digital-world/.
The field of communication design is continually evolving, driven by technological advancements, resulting in a myriad of opportunities and challenges for designers to seize and adapt to.
In the ongoing journey of innovation, communicators are increasingly focusing on digital storytelling, interactive design, sustainability, ethics, and accessibility. The proliferation of digital tools, the potential of personalization, and the shift to remote work are transforming the way designers approach their work.
Technology is also playing a crucial role, with AI and automation streamlining design processes, data-driven design enabling informed decisions, and virtual and augmented reality enhancing user experiences.
In conclusion, while specific comments from Aarti Uberoi were not found in the article, it is clear that the landscape of communication design is undergoing a dynamic transformation, driven by technological advancements and offering exciting new opportunities for designers to explore.
- Aarti Uberoi, a communication design expert, explored the attractiveness of a career in communication design in the digital era, as highlighted in a Times of India article.
- The rise of communication design in the digital age is fueled by advancements in technology, such as the creation of powerful content formats like GIFs, animated videos, and reels.
- The advent of experiential design and vernacularisation, aids in crafting immersive and language-inclusive experiences for users that are shaping the communication design landscape.
- The metaverse, a forthcoming innovation, presents new possibilities for experimentation and reimagination, expanding the scope of communication design beyond traditional boundaries.
