Broadcasting Company Deepens Collaboration with Cyanite
In a groundbreaking collaboration, German company On Air and Cyanite have integrated Cyanite's AI music tagging into the MusicMaster Scheduling environment. This integration, now being utilised by at least one major user, MaxFive, is set to revolutionise the way radio stations and content creators approach playlist curation.
The integration aims to unlock new, data-driven pathways for playlist curation, providing broadcasters with a wealth of detailed metadata about music tracks. This metadata includes emotional profiles, mood dynamics, tempo, BPM, and key, offering a comprehensive understanding of each track's characteristics.
For MaxFive, a leading in-store radio provider in Germany, this integration has proven particularly beneficial. Claudia Schlifni, head of music and pre-recorded radio programs at MaxFive, stated that they schedule approximately 10,000 songs daily across Europe. The integration, Schlifni added, helps MaxFive streamline its daily scheduling, providing a more efficient and flexible approach to managing music databases.
The partnership between Cyanite and On Air offers several benefits for smarter playlist curation. Enhanced data analysis allows for the creation of playlists that are not only well-structured but also emotionally engaging for listeners. Improved playlist personalization ensures that the mood and preferences of the target audience are better catered to, leading to more personalised listener experiences and increased engagement and loyalty.
Strategic decision-making for playlist creation is also enhanced through the combination of precise metadata from Cyanite's AI and human intuition. This integration supports content creators in crafting playlists that are both data-driven and creatively appealing, ensuring a balance between algorithmic suggestions and human curation.
The integration utilises On Air's VERTEX FRAMEWORK, allowing for flexible and efficient management of music databases. This enables radio stations to adapt quickly to changing audience preferences and trends without being limited by outdated infrastructure.
In conclusion, the partnership between Cyanite and On Air empowers radio stations and content creators to leverage AI-driven insights for more effective and emotionally resonant playlist curation, ultimately enriching the listener experience. The integration is being used by a variety of broadcasters, including MaxFive, for in-store radio scheduling, DAB, and online broadcasts. The benefits are clear: smarter playlist curation, increased efficiency, and a more personalised listener experience.
The integration of Cyanite's AI music tagging into the MusicMaster Scheduling environment, powered by On Air's VERTEX FRAMEWORK, allows broadcasters to harness artificial-intelligence technology for more efficient and emotionally engaging radio broadcasts. For instance, MaxFive, a leading in-store radio provider, has benefited from this integration, streamlining its daily scheduling of over 10,000 songs and improving playlist personalization for enhanced listener experiences.
