Brickell City Centre in Miami Undergoes Renovation Due to SNA Displays
**Latest Expansion of SNA Displays' LED Technology at Brickell City Centre**
In a significant move, SNA Displays has expanded its digital signage presence at Miami's Brickell City Centre, installing a new video façade. This development is part of a growing trend of high-impact LED display networks in premier urban commercial and hospitality destinations.
**Key Features of the Installation**
The installation at Brickell City Centre, a collaboration between SNA Displays and Pearl Media, is likely to follow the pattern seen in their New York projects, featuring large-format, double-sided LED displays operating 24/7 with full-motion video. The aim is to maximize visibility and engagement in high-traffic environments.
**Industry Significance**
This development is part of SNA Displays’ broader strategy to update and expand urban digital advertising networks, reflecting a demand for bold, always-on visual experiences in competitive downtown markets. Brickell City Centre, Miami's premier mixed-use development, home to luxury retail, dining, and entertainment, makes it an ideal location for cutting-edge digital out-of-home (DOOH) advertising and experiential displays.
**Notable Context**
The installation at Brickell City Centre includes three 6.6mm EMPIRE Exterior LED bulkhead displays, each measuring 4.9x 24.2 feet (216x1,104 pixels). Additionally, a dozen 55-inch LCD kiosks were installed, standing 7.4 feet tall and used primarily for directory assistance. The bulkhead displays are used for on-premises and digital-out-of-home (DOOH) advertising.
**Conclusion**
SNA Displays has expanded its LED technology installations at Brickell City Centre in Miami through a partnership with Pearl Media, positioning the venue as a leader in urban digital signage. While specific technical details about the displays are not available, the development matches SNA’s pattern of deploying advanced, high-impact LED networks in major city centers, enhancing both the visual landscape and the value of digital advertising space in high-traffic urban environments. The integration of SNA Displays' LED assets further enhances Brickell City Centre’s retail and entertainment destination.
**Summary Table: Current Status**
| Location | Latest Development | Technology/Partners | Notable Features (inferred) | |-------------------------|----------------------------------------------------|----------------------------|--------------------------------------------| | Brickell City Centre, Miami | Expansion of digital signage with SNA Displays | SNA Displays, Pearl Media | High-profile LED video façade, large-format, double-sided displays, 24/7 operation, dynamic content[2] |
- The expansion of SNA Displays' digital signage at Brickell City Centre in Miami, revealed through their latest LED technology installation, signifies a broader trend of gadgets like large-format, double-sided LED displays in premier urban destinations.
- This new development in Brickell City Centre is part of SNA Displays' strategic initiative to update and expand urban digital advertising networks, utilizing data-and-cloud-computing technology to offer dynamic content for maximum visibility and engagement.
- The Brickell City Centre installation, powered by SNA Displays' technology in partnership with Pearl Media, is expected to solidify the venue as a key player in the digital signage products market, enhancing the urban landscape and the value of digital advertising space through cutting-edge visual experiences.
