Boost in Quarterly iPhone Sales Reported by Apple
Apple Defies Tariff Burden with Record iPhone Sales
Apple has reported a significant increase in profit and iPhone sales for the last quarter, marking a record-breaking performance despite the high burden of tariffs. The tech giant's profit grew by 8.5% to $23.43 billion, while iPhone sales revenue surged by 13.5% to $44.58 billion[1].
The surge in iPhone sales can be attributed to the popularity of the iPhone 16 models, which saw a "strong double digits" growth in sales compared to the iPhone 15. This growth was driven by the strength of the product, encouraging a record number of users to upgrade during the June quarter[1].
Apple CEO Tim Cook highlighted that this demand was driven by the product's quality and features, outweighing the potential negative impact of tariffs. The company's overall revenue for the third fiscal quarter of 2025 reached $94 billion, a 10% increase year over year, supported heavily by these iPhone sales[1][2].
Interestingly, the company's success in iPhone sales was partly due to advance purchases made in anticipation of US tariffs. Apple CEO Tim Cook mentioned that the company had previously forecasted additional costs of $900 million due to the US president's import tariffs[3].
The number of active devices across all product categories and regions also reached new highs last quarter, further bolstering Apple's revenue growth[4]. As a result, Apple's quarterly results exceeded market expectations, primarily due to the success of iPhone sales.
In conclusion, Apple's ability to deliver compelling new models that motivate consumers to upgrade has been instrumental in overcoming cost pressures from tariffs, leading to a record increase in iPhone sales. Despite the challenging tariff environment, Apple's robust product cycle and loyal user base continue to fuel strong sales growth.
[1] Apple Inc. (2025). Apple Reports Third Quarter Results. Apple Investor Relations. Retrieved from https://www.apple.com/investor/earnings/2025q3/
[2] Apple Inc. (2025). Apple Reports Third Quarter Results. Apple Investor Relations. Retrieved from https://www.apple.com/investor/earnings/2025q3/
[3] Apple Inc. (2025). Apple Q3 Earnings Call Transcript. Seeking Alpha. Retrieved from https://seekingalpha.com/symbol/AAPL/transcripts/1017026-apple-inc-aapl-q3-2025-earnings-call-transcript
[4] Apple Inc. (2025). Apple Reports Third Quarter Results. Apple Investor Relations. Retrieved from https://www.apple.com/investor/earnings/2025q3/
- Apple's employment policy, influenced by the demand for its high-quality, tariff-resilient products, has attracted a record number of users to upgrade during the quarters, thereby fuelling strong sales growth in its business.
- Despite the challenging tariff environment, Apple's robust technology and finance strategies, including its employment policy and tariff-anticipated advance purchases, have enabled it to maintain profitability, as evidenced by its record-breaking quarterly profit and iPhone sales.
