Bitcoin holdings of Metaplanet augment by 775 BTC acquisition
In a bold move, Metaplanet, a Japanese publicly-traded company, has set an ambitious goal to control 1% of Bitcoin's total supply by acquiring 210,000 BTC by 2027.
The company's strategy revolves around leveraging financial instruments, such as large equity offerings, to raise capital. This capital is then reinvested into Bitcoin accumulation. For instance, in Q2 2025, Metaplanet issued 4.9 million new shares, raising $1.65 billion that was used to buy Bitcoin at an average price of around $102,712 to $113,491 per BTC.
This capital raise-and-invest cycle has created a self-sustaining flywheel. Institutional and passive index fund flows indirectly finance Bitcoin accumulation, as Metaplanet’s inclusion in the FTSE Japan Index in September 2025 triggers automatic institutional investments, such as those from Vanguard. These equity inflows fund further crypto purchases, enhancing Metaplanet’s Bitcoin treasury and generating substantial revenue and operating profit primarily from Bitcoin activities.
Metaplanet currently holds 16,658 BTC, and its latest transfer has pushed its Bitcoin holdings to surpass the $2 billion mark. In Q3 2025 alone, the company acquired around 5,556 BTC. To continue its acquisition spree, Metaplanet plans to raise 555 billion yen ($3.8 billion) by issuing two classes of Bitcoin-backed preferred shares.
The company's aggressive, strategically timed Bitcoin buys, averaging over $100,000 per coin, have produced exceptional returns. In 2025 alone, Metaplanet has seen over 480% investment growth, far outpacing traditional equity benchmarks in Japan.
Bitcoin, however, has been under pressure in recent days. Currently trading at $115,436, it is down about 2.3% over the past 24 hours and 5.4% on the week. Despite this, Metaplanet remains undeterred and aims to hold 30,000 BTC by year-end 2025 and 100,000 BTC by 2026. To meet its year-end 2025 target, Metaplanet needs to acquire 11,112 BTC.
This approach positions Metaplanet as a key regulated public company offering institutional and retail investors regulated exposure to Bitcoin through equity rather than direct custody, thus mitigating custody risks. By 2027, Metaplanet aspires to be Japan's lead corporate Bitcoin treasury company and a regulated gateway for institutional crypto investment.
[1] Metaplanet Investor Relations (2025). Q2 2025 Earnings Release. [Online] Available: https://www.metaplanet.co.jp/en/ir/news/20250731.html
[2] Nikkei Asia (2025). Metaplanet's Bitcoin Bet Yields Big Returns. [Online] Available: https://asia.nikkei.com/business/companies/metaplanet-s-bitcoin-bet-yields-big-returns
[3] CoinDesk (2025). Metaplanet's Bitcoin Buys Fuel 480% Growth in 2025. [Online] Available: https://www.coindesk.com/business/2025/09/01/metaplanets-bitcoin-buys-fuel-480-growth-in-2025/
[4] Bloomberg (2025). Metaplanet's Bitcoin Holdings Reach $2 Billion. [Online] Available: https://www.bloomberg.com/news/articles/2025-07-31/metaplanet-s-bitcoin-holdings-reach-2-billion-after-latest-transfer
[5] Reuters (2025). Metaplanet Plans to Raise $3.8 Billion for Bitcoin Purchases. [Online] Available: https://www.reuters.com/business/finance/metaplanet-plans-raise-3-8-billion-bitcoin-purchases-2025-09-01/
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